How to Make Money on Facebook Reels | 22 Proven Ways

How to Make Money on Facebook Reels

Are looking for how to make money on Facebook reels? If yes, then you are in the right place. This guide contains all you need to know to monetize your Facebook reels and start making money.

Facebook Reels have become a viral sensation, capturing the attention of millions and offering creators a platform to express themselves and connect with audiences. But did you know that beyond the fun and fame, Reels can also be a powerful tool for generating income?

That’s right! With the right strategies and dedication, you can transform your captivating Reels into a lucrative side hustle or even a full-blown career. So, ditch the skepticism and grab your phone, because we’re diving into 22 proven ways to make money on Facebook Reels in 2024!

Table of Contents

What Are Facebook Reels?

how to make money on facebook reels

Facebook Reels are short-form videos, similar to TikTok and Instagram Reels, designed to engage viewers with quick, creative bursts of content. Here’s a breakdown of their key features:


  • Vertical videos: Optimized for mobile viewing, reels are filmed in a 9:16 aspect ratio, perfect for scrolling through feeds.
  • Short and snappy: Videos can be up to 60 seconds long, keeping viewers hooked and engaged without losing their attention.
  • Creative tools: Edit your videos with a plethora of built-in features like music libraries, audio effects, filters, stickers, text overlays, and even green screen capabilities.


  • Trending and diverse: Explore a wide range of content, from comedy skits and dance challenges to educational tutorials, cooking demos, and behind-the-scenes glimpses into your life.
  • Discovery and reach: Facebook prioritizes reels in user feeds, giving creators a chance to reach a broader audience and gain new followers.
  • Monetization potential: Facebook offers various ways for creators to make money through Reels, including brand partnerships, affiliate marketing, and the Reels Play Bonus Program (currently available in limited regions).

Overall, Facebook Reels are a powerful tool for:

  • Showcasing your talents and creativity.
  • Connecting with a large audience.
  • Building a community around your interests.
  • Exploring potential income streams.

Check out this: How to Make Money on Instagram Reels: 15 Proven Ways

Facebook Reels Eligibility Criteria:

Facebook Reels eligibility criteria can vary depending on the specific program or feature you’re interested in. Here’s a breakdown of some key points:

General Eligibility:

  • Age: You must be at least 18 years old.
  • Account requirements: Your Facebook account should be at least 30 days old and comply with Facebook’s Community Standards and Terms of Use.
  • Location: The availability of certain features and programs may be limited based on your location.
  • Following: A minimum of 10,000 followers on your Facebook Page

Facebook Reels Play Bonus Program:

  • Location: Currently available only in the US and India.
  • Follower count: While the exact minimum is not publicly disclosed, a substantial following is generally expected.
  • Content compliance: Your Reels must adhere to Facebook’s monetization policies and partner monetization policies.
  • Engagement metrics: Demonstrating good viewership and engagement on your reels increases your chances of being accepted.

See also: How to Make Money in Hogwarts Legacy | 7 Fastest Ways

Monetization through sponsored content, affiliate marketing, etc.:

  • Audience engagement: Building a loyal and engaged audience is crucial for attracting brand partnerships and successful product and service promotion.
  • Content quality: High-quality, creative, and relevant content resonates better with viewers and brands.
  • Transparency: Disclose sponsored content and affiliate partnerships to maintain audience trust.

Additional points to consider:

  • Facebook’s eligibility criteria may evolve, so staying updated with the latest information is crucial.
  • You can check your eligibility for specific programs within the Facebook Creator Studio.
  • Don’t be discouraged if you don’t meet all the criteria immediately. Focus on creating engaging content, growing your audience, and adhering to Facebook guidelines to increase your chances of eligibility in the future.

Once you’re eligible, you can explore various monetization options, like:

  • Facebook Reels Play Bonus Program: Earn up to $35,000 per month based on Reel views and engagement.
  • In-stream ads: Insert pre-roll, mid-roll, or post-roll ads within your Reels for revenue sharing.
  • Branded content partnerships: Collaborate with brands to create sponsored Reels and promote their products.
  • Affiliate marketing: Earn commissions by promoting products or services through your reels and including affiliate links.
  • Facebook Stars: Viewers can send you virtual stars, which can be converted into real money.
  • Selling your products or services: Use Reels to showcase your offerings and drive sales.

Check also: 32 Best Books on How to Make Money Deligently in 2024

How to Make Money on Facebook Reels: 22 ways

how to make money on facebook reels

Facebook Reels, a dynamic feature that allows users to create short and engaging video content. Here are 22 ways to make money on Facebook reels:

1. Join the Facebook Reels Play Bonus Program:

Facebook’s official Reels monetization program rewards creators for achieving specific viewership and engagement milestones. If you’re in the US or India and meet their eligibility criteria, you can apply to earn up to $35,000 per month! Think high-quality, engaging reels, consistent posting, and strategic hashtag usage to maximize your chances of getting accepted.

2. Partner with Brands for Sponsored Content:

As your Reels audience grows, brands will take notice. Collaborate with companies relevant to your niche to create sponsored content. This could involve product placements, branded challenges, or even full-fledged Reels showcasing their products or services. Remember, authenticity and transparency are key – disclose your sponsorship clearly to maintain audience trust.

See also: 23 Legit Ways For Females To Make Money Online

3. Sell Your Products or Services:

Do you have a killer Etsy shop or offer freelance writing services? Promote them on Reels! Showcase your products in action, highlight your expertise through tutorials or tips, and include clear calls to action directing viewers to your website or online store.

4. Affiliate Marketing:

Partner with brands you love and promote their products through affiliate links in your Reels captions or pinned comments. Earn a commission for every purchase made through your link, turning your entertaining Reels into a passive income stream.

Also see: How to Make Money on Poshmark Fast: Unlocking the Secrets

5. Host Live Q&A Sessions:

Leverage Reels’ live streaming feature to connect with your audience on a deeper level. Host Q&A sessions, answer viewer questions in real time, and offer exclusive insights or early access to new content. This fosters engagement and loyalty, ultimately leading to potential sales or subscriptions.

6. Offer Paid Online Courses or Workshops:

If you’re a master chef, a fitness guru, or a coding whiz, share your knowledge through paid online courses or workshops. Promote them on Reels with enticing snippets, testimonials, and early bird discounts.

See also: How to Make Your Money Work for You in 2024 | 17 Proven Hacks

7. Run Contests and Giveaways:

Who doesn’t love free stuff? Generate excitement and attract new followers by running contests and giveaways in your Reels. Partner with other creators or brands for cross-promotion, and make sure the entry requirements involve interacting with your content or following your page.

8. Monetize Your Reels with Facebook Stars:

Viewers can show their appreciation by sending you virtual “Stars” during your live Reels or in the comments section. While the payout might not be astronomical initially, it can add up over time, especially with a dedicated fanbase.

Check also: How to Make Money While You Sleep in 2024: Optimize Your Earnings

9. Offer Premium Content on Facebook Groups:

Create exclusive Facebook groups where you offer in-depth tutorials, behind-the-scenes glimpses, or early access to your content. Charge a monthly subscription fee for access, giving your most loyal fans an extra layer of value.

10. Teach Reels Creation Skills:

If you’ve cracked the Reels code, share your knowledge! Offer online courses, workshops, or even one-on-one coaching sessions to aspiring Reels creators. Your expertise can become a valuable source of income.

11. Leverage Your Reels for Public Speaking Engagements:

Your engaging Reels presence can land you gigs as a speaker at conferences, workshops, or even virtual events. Showcase your Reels on your speaker bio and use them to connect with potential organizers.

Check also: How to Make Money While You Sleep in 2024: Optimize Your Earnings

12. Sell Music or Sound Effects:

If you’re a musician or sound designer, you can tap into the growing demand for Reels content by creating catchy tunes and unique sound effects tailored specifically for this platform. By crafting music and sounds that enhance the Reels experience, you can sell your creations on platforms like AudioJungle or Pond5.

This niche market offers a great opportunity to showcase your creativity and cater to the needs of content creators looking for original and engaging audio elements for their Reels. With the increasing popularity of short-form video content, there’s a growing demand for high-quality audio assets designed specifically for this purpose.

13. Become a Brand Ambassador:

If you embody a brand’s values and aesthetics, you might be the perfect candidate for their ambassador program. This could involve regular sponsored Reels content, attending events, or even designing exclusive product lines.

Check out also: How to Make Your Money Work for You in 2024 | 17 Proven Hacks

14. Offer Social Media Management Services:

I can help businesses grow their social media presence by leveraging my expertise in Reels. My packages include personalized Reels creation, strategic development to ensure content aligns with business goals, and audience engagement tactics to increase visibility and interaction.

By focusing on creating engaging and relevant Reels content, developing a solid strategy, and implementing effective engagement techniques, businesses can see significant growth in their social media presence and reach a wider audience.

15. Write Sponsored Blog Posts or Articles:

Your Reel’s success can open doors to writing gigs for brands or online publications. Share your insights and tips on creating engaging Reels content through sponsored blog posts or articles, earning money while establishing yourself as a Reels authority. This not only boosts your income but also expands your reach and attracts potential clients for your social media management services.

Read also: How To Get Paid to Review Amazon Products for Profit in 2024

16. In-Stream Ads:

Once your Facebook page reaches 50,000 followers, you can enable in-stream ads on your Reels. These ads will show up in the middle of your videos and can help you earn money through impressions or clicks. This feature allows you to monetize your content and generate revenue directly from your Reels on Facebook. It’s a great way to capitalize on your growing follower base and turn your engaging videos into a source of income.

17. Live Shopping on Reels:

Host live shopping sessions on Reels, a feature on Instagram, to engage with your audience in real time. During these sessions, showcase and sell products while allowing viewers to ask questions and make purchases directly through the platform.

This interactive format creates a personalized shopping experience and builds a strong connection with your audience. By leveraging the live shopping feature, you can effectively demonstrate the benefits of your products and provide instant customer support, ultimately driving sales and brand loyalty.

See also: How to Make Money with a Pickup Truck in 2024: 15 Ways

18. Workshops and Masterclasses:

Utilize your Reels proficiency to host virtual workshops or masterclasses covering various topics such as Reel creation, editing techniques, and audience expansion strategies. You can charge a registration fee for participants and impart your expertise to budding content creators. This is a great way to share your knowledge and skills while also earning from your expertise in Reels.

19. Offer Consulting Services:

If you have successfully deciphered the secrets of Reels success, consider offering consulting services to businesses and individuals seeking to enhance their Reel strategies. By sharing your expertise, you can assist others in achieving their objectives.

Help clients understand the best practices for creating engaging content, utilizing trending features, and effectively promoting their Reels. Guide them in optimizing their approach to maximize reach and engagement, ultimately leading to greater success on the platform. Your consulting services can provide valuable insights and strategies to help others excel in their Reel marketing efforts.

See also: Get Paid to Go to School Online | 7 Ways in 2024

20. Partner with Influencers:

Collaborating with other creators in your niche is a strategic way to expand your reach and exposure on Reels. By partnering with like-minded individuals, you can cross-promote each other’s content to tap into new audiences and increase visibility.

This collaboration can be mutually beneficial, as it not only helps in reaching new audiences but also opens up opportunities to increase income through expanded reach and engagement. By working together, you can leverage each other’s followers and expertise to create a win-win situation for all involved.

Read more: How to Make More Money on Doordash in 2024: 15 Tips

21. Sell Your Presets and Templates:

If you have a knack for creating unique editing styles and captivating templates for Reels, you can turn it into a passive income stream by selling them to other creators. By offering your expertise and designs, you can generate revenue even while you sleep.

This can be done through platforms like Etsy, Fiverr, or even your website. Creating and selling these assets not only provides a source of income but also establishes your brand as a go-to resource for high-quality Reels editing styles and templates. It’s a great way to leverage your skills and creativity to benefit other creators while earning money in the process.

22. Leverage Facebook Groups:

Engaging in Facebook groups that align with your niche allows you to connect with a targeted audience and potential clients. By actively participating and sharing your Reels within these groups, you can showcase your expertise, build relationships, and establish credibility.

This strategy can help expand your reach, increase brand visibility, and ultimately drive more engagement and potential business opportunities. It’s a great way to connect with like-minded individuals and establish yourself as a valuable resource within your niche.

Read also: How To Get Paid on eBay: Mastering Your Selling Earnings in 2024

What are the Best Niches for Making Money on Facebook Reels?

The best niches for making money on Facebook Reels depend on several factors, including your existing skills, interests, target audience, and current market trends. However, some niches consistently perform well and offer promising monetization opportunities:

1. Entertainment:

  • Comedy and Skits: Use humor and relatable situations to engage viewers and attract brand partnerships.
  • Dance and Music: Showcase your skills and inspire others with tutorials, challenges, or behind-the-scenes glimpses.
  • Gaming and Technology: Share gameplay highlights, reviews, and tips to connect with a passionate audience.

2. Education and Lifestyle:

  • DIY and Crafts: Teach viewers how to make things, decorate their homes, or create unique crafts.
  • Cooking and Recipes: Share delicious recipes, cooking tips, and food trends to attract food brands and affiliates.
  • Fitness and Health: Motivate viewers with workout routines, healthy lifestyle tips, and inspirational stories.
  • Personal Development and Self-Care: Offer advice on productivity, mental health, relationships, or personal finance.

3. Business and Entrepreneurship:

  • Social Media Marketing and Branding: Share your expertise in content creation, audience growth, and social media strategies.
  • E-commerce and Product Reviews: Promote your products or partner with brands to review and recommend products to your audience.
  • Freelancing and Consulting: Showcase your skills and attract potential clients by highlighting your work process and expertise.

4. Niche Hobbies and Interests:

  • Pets and Animals: Share adorable pet content, training tips, or animal care advice.
  • Travel and Adventure: Capture stunning landscapes, document your travels, and inspire others to explore.
  • Sports and Recreation: Share your passion for a specific sport, offer training tips, or document your athletic journey.
  • Beauty and Fashion: Showcase makeup tutorials, fashion trends, or product recommendations.

See also: Get Paid to Go On Dates in 2024: 15 Most Profitable Ways

How to Get Invited to the Facebook Reels Play Bonus Program?

There’s no guaranteed recipe for getting invited to the Facebook Reels Play Bonus Program, as it’s currently in an invite-only phase and Facebook hasn’t publicly disclosed the exact criteria for selection. However, based on observations and available information, here are some steps you can take to increase your chances of getting noticed:

1. Meet the eligibility requirements:

  • Be at least 18 years old.
  • Be located in the US or India (currently, the program is only available in these countries).
  • Have a Facebook account that’s at least 30 days old and complies with Facebook’s Community Standards and Terms of Use.
  • Have posted at least 5 original Reels in the past 30 days.
  • Have at least 1,000 views on your Reels in the past 30 days.

2. Create high-quality and engaging Reels:

  • Focus on content that resonates with your target audience and aligns with current trends.
  • Prioritize high production value with good lighting, sound, and editing.
  • Experiment with different formats and types of Reels to keep viewers engaged.
  • Use catchy captions, relevant hashtags, and trending music to attract more views.
  • Post consistently, aiming for at least 3-5 Reels per week.

3. Build a strong audience and community:

  • Engage with your viewers by responding to comments, answer questions, and participate in conversations.
  • Collaborate with other creators to cross-promote your content and reach new audiences.
  • Run contests and giveaways to generate excitement and attract new followers.
  • Utilize other Facebook features like Facebook Groups and Live video to deepen connections with your viewers.

4. Showcase your potential for monetization:

  • Highlight your brand partnerships or successful affiliate marketing campaigns (if any) in your Reels or profile.
  • Demonstrate your understanding of audience engagement and content marketing strategies.
  • Use clear calls to action in your Reels to direct viewers to your website, online store, or other monetization channels.

5. Stay informed and be patient:

  • Keep an eye on Facebook’s official announcements and updates about the Reels Play Bonus Program.
  • Network with other creators and learn from their experiences.
  • Remember that getting invited to the program takes time and effort. Focus on consistently creating high-quality content, building your audience, and showcasing your potential, and your invitation might just be on the horizon.

Read also: How to Make a Money Bouquet in an Easy Way in 2024 | With Videos

How to promote my products on Facebook Reels?

When it comes to promoting your products on Facebook Reels, you need to go beyond just slapping a product shot and hoping for the best. Here are some effective strategies to turn those fleeting video snippets into sales magnets:

1. Showcase Your Product in Action:

  • Don’t just tell, show! Feature your product being used in its natural environment, solving problems, or enhancing lives.
  • Highlight unique features and benefits through engaging demonstrations, tutorials, or customer testimonials.
  • Get creative with storytelling, humor, or challenges to make your product stand out and leave a lasting impression.
  • Hop on trending topics, sounds, or hashtags to gain wider reach and organic engagement.
  • Host product-themed challenges or contests to encourage viewers to interact and potentially become customers.
  • Partner with other creators for cross-promotion and reach new audiences who might be interested in your product.

3. Make it Shoppable:

  • Integrate Facebook’s shoppable features like product tags and links within your Reels.
  • Lead viewers directly to your product page with clear calls to action, like “Shop Now” or “Tap the link in my bio.”
  • Offer exclusive discounts or promotions specifically for Reels viewers to incentivize immediate purchase.

4. Build Trust and Community:

  • Respond to comments and questions promptly, fostering a positive brand image and building trust with potential customers.
  • Encourage user-generated content by inviting viewers to share their experiences with your product using a branded hashtag.
  • Offer behind-the-scenes glimpses into your brand, building a sense of connection and authenticity.

5. Utilize Paid Reels Ads:

  • Boost your reach and target specific demographics with Facebook’s Reels advertising options.
  • Create compelling ad copy and visuals that showcase your product’s value proposition.
  • Track your ad performance and adjust your strategy based on data insights to optimize your campaign for maximum impact.

See also: How to Make Money in GTA 5 Story Mode | 7 Fastest Ways

Best ways to monetize Facebook Reels

When it comes to monetizing Facebook Reels, there’s no one-size-fits-all approach. The best way depends on your niche, audience size, and content style. Here are some of the most effective strategies to explore:

1. Facebook Reels Play Bonus Program (limited availability):

  • Join the invite-only program for a chance to earn up to $35,000 per month based on views and engagement.
  • Eligibility requirements include location (currently US and India), follower count, and high-quality, engaging Reels.
  • While exclusive, it can be a significant income stream for established creators.

2. Brand Partnerships and Sponsored Content:

  • Partner with relevant brands to create sponsored Reels featuring their products or services.
  • Negotiate payment based on your audience size, engagement rate, and the campaign’s specific goals.
  • This method requires a built-in audience and a proven ability to influence viewer behavior.

3. Affiliate Marketing:

  • Promote affiliate products you use and love within your Reels, using unique referral links.
  • Earn a commission for each purchase made through your link.
  • Choose products relevant to your niche and ensure transparency by disclosing affiliate relationships.

4. Selling Your Products or Services:

  • Use Reels to showcase your expertise, skills, or handcrafted products.
  • Include calls to action directing viewers to your website, online store, or booking platform.
  • Effective for creators with established businesses or those offering valuable online courses or workshops.

5. Facebook Stars and Tips:

  • Enable Stars on your Facebook Live videos and Reels to receive virtual gifts from viewers.
  • Encourage tipping by offering exclusive content or behind-the-scenes access for top tippers.
  • This feature works best for creators with a dedicated and engaged community.

6. Lead Generation and Paid Consultations:

  • Use Reels to capture leads by offering valuable resources like downloadable guides or free consultations.
  • Direct viewers to sign up for your email list or schedule a meeting through a designated link.
  • This approach is ideal for coaches, consultants, or creators offering professional services.

Check also: Top 30 Business Ideas You Can Start With 100k in 2024.

How to grow your audience on Facebook Reels

Growing your audience on Facebook Reels takes dedication, strategy, and a sprinkle of creativity. Here are some effective tips to help you attract viewers and build a loyal community:

1. Create High-Quality, Engaging Content:

  • Focus on quality: Invest in good lighting, sound, and editing to make your Reels visually appealing and professionally polished.
  • Experiment with different formats: Try trends, challenges, tutorials, humor, or storytelling to find what resonates with your audience.
  • Keep it short and sweet: Remember, Reels are meant for quick bursts of information. Hook viewers in the first few seconds and deliver the key message within 60 seconds.
  • Target your niche: Create content relevant to your specific audience’s interests and needs.

2. Optimize for Discovery and Reach:

  • Use relevant hashtags: Research trending and niche-specific hashtags to increase discoverability.
  • Post consistently: Aim for at least 3-5 Reels per week to stay fresh in viewers’ minds and keep the algorithm happy.
  • Engage with your audience: Respond to comments, answer questions, and participate in conversations to build a sense of community.
  • Cross-promote your Reels: Share your Reels on other platforms like Instagram, TikTok, and your website to reach a wider audience.

3. Collaborate with Other Creators:

  • Partner with creators in your niche or complementary niches for cross-promotion.
  • Host joint challenges or collaborations to tap into each other’s audiences and gain exposure.
  • Participate in Facebook Reels challenges and initiatives to get featured by the platform.

4. Utilize Paid Reels Ads:

  • Boost your reach and target specific demographics with Facebook’s Reels advertising options.
  • Create compelling ad copy and visuals that showcase the value proposition of your Reels and offer something viewers can’t resist.
  • Track your ad performance and adjust your strategy based on data insights to optimize your campaign for maximum impact.

5. Analyze and Adapt:

  • Track your reels’ performance using Facebook Insights to understand what resonates with your audience.
  • Analyze metrics like views, engagement, and reach to identify your most successful content and adjust your strategy accordingly.
  • Be patient and consistent! Building a large audience takes time and effort. Keep creating high-quality content, engaging with your viewers, and adapting your approach based on data and feedback.

Check out: 25 Websites You Can Make Money From in 2024


Facebook Reels isn’t just about entertainment; it’s a powerful tool for building a brand, connecting with your audience, and ultimately, making money. By exploring the diverse monetization options we’ve discussed, you can turn your Reels passion into a profitable venture. So, grab your phone, unleash your creativity, and start spinning those Reels of gold!

Frequently Asked Questions

Do I need a large following to make money on Reels?

While a larger audience increases your monetization potential, it’s not impossible to start earning with a smaller following. Focus on creating high-quality content, engaging with your viewers, and exploring niche markets.

What are the best niches for making money on Reels?

Any niche with a passionate audience and strong product or service potential can be successful. Consider your expertise, interests, and the existing competition in your chosen niche.

How much time should I dedicate to Reels?

Consistency is key. Aim to post regularly, even if it’s just a few times a week. Experiment with different posting times and track your analytics to see what works best for your audience.

How long does it take to start making money on Facebook Reels?

Success on Reels, like any online endeavor, takes time and effort. Be patient, and consistent, and focus on building your audience and refining your content. While some creators see results quickly, it might take others several months to start generating significant income.


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