Are Storage Units Profitable? Is Owning A Storage Unit Business Profitable In 2023?

Are Storage Units Profitable? Is Owning A Storage Unit Business Profitable

Storage units have become increasingly popular over the past few years, and it’s not hard to see why. With so many people accumulating belongings, sometimes having a separate space to store them is necessary.

This rise in demand has led many to wonder: Are storage units profitable? Is owning a storage unit business profitable? The answer is yes; storage unit businesses can be quite lucrative if done correctly. However, profitability depends on location, competition, and management.

In this article, we will explore the ins and outs of owning a storage facility, how profitable storage units are, and the current state of the self-storage industry. So buckle up and get ready to learn everything you need to know about owning a successful storage unit business.

Table of Contents

Key Takeaways

  • Location is everything in real estate, and the same applies to self-storage facilities. If your facility is located in an area with a high demand for storage space, it is more likely to generate a higher profit. Conversely, you might have difficulty filling up your storage units if you’re located in a remote or inaccessible area.
  • Maintenance and upkeep are among the most significant costs of owning a self-storage facility. The more amenities you offer, the higher the upkeep cost will be.
  • Before investing in a self-storage facility, it’s essential to calculate your expected return on investment. You’ll need to consider all expenses, including purchasing or building the facility, financing, maintenance, and operating costs.
  • Competition can make or break your storage unit business. If the area already has established facilities, you’ll need to figure out a way to set yourself apart.

Understanding the Storage Units Business Industry 

The storage unit business industry has grown exponentially in the last few decades, thanks to an increase in population and the rise of consumerism. For those unfamiliar with the storage unit business industry, it is a type of real estate investment where businesses buy land or properties and then construct storage facilities for rent to consumers.

These facilities are rented out to people who need additional storage space for their personal or business belongings.

When you think about it, storage units are essentially the ultimate convenience for individuals and businesses. You don’t have to throw away your sentimental items just because you don’t have enough room in your home, and businesses don’t have to worry about the high cost of additional commercial space. 

Instead, they can simply rent out a storage unit for a fraction of the cost, allowing them to focus on what matters.

While storage units may seem like a simple business model, a lot goes into running one successfully. Various factors contribute to the success of a storage facility, including location, amenities, and security features. 

Despite the challenges and costs associated with running a storage unit facility, some entrepreneurs still wonder if owning a business is profitable. By investing in the storage units business industry, entrepreneurs can create a profitable and fulfilling enterprise that benefits their customers and themselves. 

Related – Full Guide Entrepreneurs Who Want to Open a Franchise in 2023

Is Storage Unit Business a Good Investment?

The world has changed drastically in the past few years, as has our way of life. One major change is that people have started living in smaller homes. Gone are the days of huge houses with spacious rooms; now, we look for cozy yet practical homes.

With this change, the need for storage spaces has risen significantly. The storage unit business is an industry that is growing rapidly and for a good reason. But is it a good investment?

Storage unit businesses are known to be lucrative. It has grown to a $38 billion industry in the past few years. According to the Self Storage Association, around 10% of American households rent a storage unit. This means there is always a demand for these units.

Additionally, the upkeep cost of a storage unit business is quite low. Once the facility is up and running, you only have to pay for maintenance, staff, and utilities. Compared to other businesses, this cost is relatively low. The demand is high, and the upkeep cost is low, which makes the storage unit business a profitable investment.

However, like any business, there are risks. The main risk factor is competition. There are a lot of storage unit facilities out there, and it is important to differentiate your facility from others. You must offer exceptional customer service and a secure storage environment to do so.

The storage unit business is a good investment if you try to stand out from competitors and select the right location. You can easily turn this investment into a profitable business venture with the right approach.

Profitable Tips On Starting A Storage Unit Business

If you want to start a new business, a storage unit business could be an excellent choice. This answers the question, “Are storage units profitable?” With a growing need for storage space among consumers, the potential for profit in this industry is substantial.

However, before you jump in, here are some tips on starting a profitable storage unit business:

#1. Market Research

are storage units profitable

Conduct thorough market research to understand your target area’s demand for storage units. Identify potential competitors, their pricing, and the services offered. This will help you gauge the market potential and develop a competitive strategy.

#2. Business Plan

are storage units profitable

Make a detailed business plan outlining your objectives, target market, marketing tactics, financial estimates, and operational information. A well-structured plan will serve as your business’s roadmap and attract potential investors or lenders.

#3. Location

are storage units profitable

Choose a strategic location for your storage facility. Look for areas with a high population density, limited competition, and easy accessibility. Consider proximity to residential neighborhoods, commercial areas, and major highways. Ensure you have the necessary zoning permissions and permits for operating a storage unit business.

#4. Facility Design

are storage units profitable

Design your storage facility to maximize storage capacity and convenience for customers. Optimize the layout to accommodate different unit sizes and provide clear pathways for easy navigation. Install security measures like surveillance cameras, alarms, and access control systems to protect the stored belongings.

#5. Unit Variety and Features

are storage units profitable

Offer a range of unit sizes to cater to different customer needs. Additionally, consider offering climate-controlled units, vehicle storage, or specialized storage options like wine or document storage. Features like 24/7 access, online reservation systems, and flexible lease terms can attract more customers.

#6. Marketing and Promotion

are storage units profitable

Create a marketing strategy to increase customer awareness and attract new customers. Utilize both online and offline channels, such as social media, local advertising, SEO optimization for your website, and partnerships with real estate agents or moving companies. Offer promotional deals or referral incentives to encourage new customers to choose your facility.

#7. Customer Service

are storage units profitable

To develop a great reputation and encourage repeat business:

Focus on offering excellent customer service.

Train your staff to be friendly, knowledgeable, and responsive to customer inquiries and concerns.

Promptly address any issues or complaints to maintain customer satisfaction.

#8. Pricing Strategy

are storage units profitable

Set competitive pricing for your storage units based on location, unit size, and additional features offered. Consider offering discounts for long-term rentals or incentives for prepayment. Regularly assess the local market and adjust your pricing strategy to stay competitive.

#9. Streamline Operations

are storage units profitable

Implement efficient operational processes to ensure smooth day-to-day management. Invest in a reliable management software system to handle reservations, billing, and inventory tracking tasks. Streamline maintenance procedures to keep the facility clean, secure, and well-maintained.

#10. Expand and Diversify

are storage units profitable

As your business grows, consider expanding your storage facility or opening new locations in different areas. Explore potential partnerships with businesses that can complement your storage services, such as moving companies or packaging suppliers.

Read more- How To Get A Startup Business Loan with No Money or Collateral in Nigeria

Are Storage Units Profitable?

Are you considering investing in a storage unit business but wondering how profitable it can be? The answer is that it can be very profitable indeed! It’s estimated that the self-storage industry generated $39.5 billion in revenue in the US alone in 2019. 

There are several reasons why storage units are so profitable. 

Firstly, they have low overheads – once the units are built and operational, relatively little ongoing maintenance is required. This means that profits can be maximized, especially as occupancy rates are high. 

According to industry figures, occupancy rates in the US are around 90%, meaning that most units are in use and generating revenue. 

Another factor in the profitability of storage units is the flexibility they offer customers. Storage units are not just used for long-term storage – many customers use them for short-term storage during moves or renovations or for storing seasonal items such as garden furniture or holiday decorations. 

This means that the demand for storage units remains high all year round, and rental fees can be charged at a premium.

One final factor in the profitability of storage units is the low level of competition. Although more and more storage unit businesses are popping up, the market is far from saturated. With clever marketing and a well-run business, it’s easy to stand out from the crowd and attract a loyal customer base. 

Of course, profitability will depend on various factors, including location, rental rates, and competition. But if you invest wisely and manage your business well, the prospects for a successful and lucrative storage unit business are strong. So why not leap and invest in this profitable and rewarding industry?

How Much Profit Do Storage Unit Owners Make?

Have you ever wondered how much profit storage unit owners make? While it can vary greatly depending on the location and size of the facility, here are some factors to consider when calculating potential profit:

#1. Occupancy Rate

The occupancy rate refers to the percentage of available storage units currently rented out. Typically, a good occupancy rate for a storage facility is around 90%. The higher the occupancy rate, the more money the owner brings in.

#2. Pricing

Storage unit prices can range from $20 to $300 or more per month, depending on the location and size of the unit. Owners need to set prices that are competitive in the market yet still allow for a profit.

#3. Expenses

Like any business, storage facilities have expenses such as property taxes, maintenance, and employee salaries. Owners need to factor these expenses into their profit calculations.

Overall, it isn’t easy to give a concrete answer to how much profit storage unit owners make, as it varies greatly depending on several factors. However, owning a storage facility can be a profitable venture with careful management and attention to detail.

Are Self-Storage Units Profitable In Nigeria?

The concept of self-storage units has been around for decades, with their popularity rising steadily. In recent times, Nigeria has not been left out of this trend, as there is an increase in demand for storage space across the country. However, the question remains, are self-storage units profitable in Nigeria? 

The answer is a resounding YES! Self-storage units in Nigeria can be a profitable venture if approached correctly. Nigeria’s economy is experiencing growth, and there is an increase in the number of people seeking new homes, offices, and opportunities. 

With this influx of people and businesses comes a corresponding need for storage spaces, both long-term and short-term. 

Starting a self-storage business in Nigeria is a potentially profitable venture because of the following reasons:

#1. A High Demand For Storage Space

There is a growing demand for storage spaces in Nigeria. With the ever-increasing population, the need for adequate storage facilities cannot be overemphasized. Businesses, families, and individuals will require extra storage space to accommodate their extra belongings. With this demand comes an opportunity to profit from it.

#2. Lucrative Pricing Strategy

One of the best ways to make a self-storage unit profitable is to adopt a pricing strategy that will maximize profits while maintaining the quality of service delivery. Pricing strategies could be monthly, quarterly, or yearly, and the charges would depend on the size of the space rented.

#3. Multiple Income Streams

Another way to make a self-storage unit profitable is by incorporating multiple income streams, such as moving rental trucks, offering packing supplies, and partnering with local movers to transport customers’ belongings. 

#4. Reduced Operating Costs

Self-storage facilities have low operating costs, which is another reason why it is profitable. Unlike traditional brick-and-mortar businesses that require high rental costs and regular maintenance expenses, self-storage businesses only need regular maintenance to keep the facilities clean, organized, and in good working order.

#5. Investment Potential

Lastly, self-storage units in Nigeria have investment potential because they provide investors with a long-term, secure, and consistent source of revenue.

Read this article – How To Make $1000 A Day With A Pickup Truck | 35+ Unique Ways In 2023

Costs of Starting a Profitable Storage Unit Business 

Starting a profitable storage unit business involves various costs that need to be considered. The expenses can vary based on location, facility size, amenities provided, and market conditions. 

However, here are some common costs associated with starting a storage unit business:

#1. Property Acquisition or Lease

The cost of acquiring or leasing a suitable property for your storage units can vary significantly depending on the location, size, and market demand. Depending on the area, this cost can range from a few hundred thousand dollars to several million dollars.

#2. Construction or Renovation

If the property you acquire or lease requires construction or renovation to convert into storage units, you must factor in these costs. This includes costs for building materials, labor, permits, and any necessary infrastructure improvements, such as security systems and climate control.

You must obtain the licenses and permits to operate a storage unit business legally. The costs of licenses and legal fees can vary depending on your location and local regulations.

#4. Insurance

It’s important to have insurance coverage for your storage unit business to protect against potential risks and liabilities. The insurance cost will depend on factors such as the size of the facility, location, security measures, and the value of the stored items.

#5. Security Systems

Installing robust security systems, including cameras, alarms, and access control systems, is essential for protecting the stored items and ensuring the safety of your facility. The cost of security systems can vary based on the size of the facility and the level of security desired.

#6. Marketing and Advertising

To attract customers, you must allocate a budget for marketing and advertising. This includes creating a website, online listings, signage, and other promotional activities to raise awareness about your storage unit business.

#7. Operational Expenses

Once your storage unit business is up and running, you will have ongoing operational expenses to consider. These include staff wages, utilities (electricity, water, heating/cooling), property maintenance, property taxes, and other administrative costs.

#8. Financing Costs

If you require external funding to start your storage unit business, you may have to factor in the costs associated with interest on loans, repayment terms, or potential equity investments.

#9. Staffing

If you plan to have employees, you need to consider the costs of salaries, benefits, training, and potentially hiring a property manager. The number of staff required will depend on the size of the facility and the level of services provided.

It’s important to note that the actual costs can vary significantly depending on various factors, such as location, size of the facility, level of amenities, and local market conditions. Conducting a thorough market analysis and creating a detailed business plan will help you estimate the costs more accurately. 

Consulting with a business advisor or accountant experienced in the self-storage industry can also provide valuable insights.

What Is a Reasonable ROI for Storage Facilities?

The expected return on investment (ROI) for storage facilities can vary depending on several factors, including location, market demand, competition, and operating expenses. While providing a specific number as a reasonable ROI is challenging, I can offer some general guidance.

In the self-storage industry, ROI benchmarks range from 8% to 12% annually. However, this figure is not set in stone and can fluctuate based on various factors. Some investors may aim for higher returns, while others may be satisfied with lower returns depending on their investment goals and risk tolerance.

To determine a reasonable ROI for a storage facility, it’s essential for an individual to consider the following factors:

#1. Occupancy Rate

A high occupancy rate indicates strong demand for storage units, which can positively impact your ROI. Aim for a rate above the market average to maximize returns.

#2. Rental Rates

Higher rental rates for storage units can lead to increased revenue and improved ROI. Research local market rates and set competitive prices accordingly.

#3. Operating Expenses

Effective cost management is crucial for maximizing ROI. Keep a close eye on property maintenance, utilities, insurance, marketing, and personnel costs.

#4. Market Demand and Competition

Conduct thorough market research to assess the demand for storage facilities in your area and evaluate the level of competition. A favorable market with limited competition can enhance your ROI potential.

#5. Economic Factors

Consider the economic stability and growth potential of the region where your storage facility is located. Generally, areas experiencing population growth and strong economic indicators offer better investment prospects.

#6. Financing and Capital Costs

Your financing terms, including interest rates and loan terms, can significantly impact your ROI. Higher financing costs may require a higher ROI to achieve satisfactory returns.

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Pros And Cons Of Owning Storage Units

Storage units have become an increasingly popular solution for those seeking extra space to store their belongings. While owning a storage unit may seem like a great investment, it’s essential to consider the pros and cons before making a final decision. 

Here, we will dive into the pros and cons of owning storage units.


  • Extra space – Owning a storage unit gives you additional space to store your belongings. This can be beneficial, especially if you have limited space in your home.
  • Business Opportunity – Owning storage units can be great, especially if you’re interested in real estate investment. You can generate a passive income stream by purchasing and renting out storage units.
  • Secure – Most storage units have secure locks and 24-hour security, making them a great option for storing valuables, such as expensive furniture or collectibles.
  • Flexibility – Storage units allow you to store and organize your items in a way that suits you. Depending on your needs, you can use them for short-term or long-term storage.


  • Cost – Owning a storage unit comes with a cost. Depending on the location, size, and type of storage unit, the prices can be high for an entrepreneur. The cost of maintaining the storage unit also needs to be considered.
  • Accessibility – If you have to access your storage unit frequently, owning one can be inconvenient, especially if it’s far from your home.
  • Risk of Damage – If your storage unit is not properly maintained or equipped with climate control, your items can be exposed to damage from moisture, pests, and temperature changes.
  • Commitment – Owning a storage unit requires a long-term commitment. Even if you don’t use it regularly, you must pay for it every month.

Owning a storage unit has its advantages and disadvantages. It’s important to weigh these pros and cons carefully and consider your circumstances before deciding. 

However, owning a storage unit may be a good option if you need extra space to store your belongings or are interested in investing in real estate.

10 Storage Franchise Businesses to Consider

Franchising might be an avenue for entrepreneurs looking for storage business opportunities. Franchise enterprises provide a competitive edge due to established brand recognition and operational support. 

Here are ten storage franchise opportunities to examine, ranging from standard self-storage to specialty services.

#1. Public Storage

Public storage is one of the largest and most well-known storage franchise businesses. With over 2,500 locations worldwide, they offer self-storage units for both residential and commercial customers. 

Public Storage provides secure and climate-controlled units and additional services like moving supplies and truck rentals. Franchisees benefit from a strong brand reputation and ongoing support from the corporate headquarters.

#2. Extra Space Storage

Extra Space Storage is another prominent player in the self-storage industry. They have a network of over 1,800 locations across the United States. Franchisees can leverage the company’s robust marketing and operational support to establish and grow their business. 

Extra Space Storage focuses on providing clean, well-maintained facilities with advanced security features.

#3. CubeSmart

CubeSmart is a self-storage franchise that operates over 1,200 locations in the United States. They provide a range of storage choices, such as standard apartments, climate-controlled facilities, and car storage. CubeSmart provides franchisees with comprehensive training and ongoing marketing, technology, and customer service assistance.

#4. U-Haul

While primarily known for truck and trailer rentals, U-Haul offers self-storage options. With over 20,000 locations across North America, U-Haul provides franchisees with a recognizable brand and a wide customer base. 

Franchisees can benefit from U-Haul’s established infrastructure and access to various services, including storage, moving supplies, and equipment rentals.

#5. The UPS Store

The UPS Store is a well-known franchise that offers various services, including packing, shipping, printing, and mailbox services. Many UPS Store locations also provide storage solutions, catering to customers who require short-term or long-term storage for their belongings. 

Franchisees can use UPS’s strong brand recognition, training programs, and ongoing support.

#6. PODS

PODS (Portable On-Demand Storage) is a unique storage franchise that focuses on providing portable storage containers. Customers can have the containers delivered to their location, load them at their convenience, store them on-site, or transport them to a secure facility. PODS franchisees benefit from a flexible business model and extensive marketing support.

#7. Simply Self Storage

Simply Self Storage is a franchise that operates over 200 facilities across the United States. They offer various storage options, including climate-controlled units and vehicle storage. 

Franchisees receive comprehensive training and ongoing marketing, operations, and customer service support. Simply Self Storage aims to provide customers with a seamless and convenient storage experience.

#8. StorQuest Self Storage

StorQuest Self Storage is a franchise that provides modern and well-designed storage facilities. They offer climate-controlled units, online account management, and other customer-friendly features. Franchisees benefit from StorQuest’s marketing strategies, technology platforms, and operational support.

#9. Metro Self Storage

Metro Self Storage operates a network of storage facilities across several states in the United States. They provide a variety of storage alternatives, such as standard flats, climate-controlled facilities, and car storage. Franchisees receive comprehensive training, marketing assistance, and operational support from Metro Self Storage.

#10. Life Storage

Life Storage is a storage franchise with over 900 locations in the United States. They offer a variety of storage solutions, including traditional units, climate-controlled spaces, and vehicle storage. Franchisees benefit from a strong brand presence, national advertising campaigns, and ongoing marketing, operations, and customer service support.

When considering a storage franchise business, it is essential to conduct thorough research, evaluate the market demand in your desired location, and assess the franchise opportunities based on factors such as brand reputation, support and training, and the potential for growth and profitability.

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Risks and Challenges Involved In Storage Unit Profitability 

Running a storage unit business may seem like an easy and profitable way to earn money. After all, you only need a piece of land, some storage containers, and customers willing to rent your units. 

However, you should be aware of several risks and challenges in storage unit profitability before investing in this venture.

#1. Seasonal Fluctuations

One of the biggest risks of owning a storage unit business is seasonal fluctuations in demand. Customers may need less storage space during the winter months, while the summer months could lead to more demand. This could result in less predictable cash flow, which can be detrimental for businesses that rely on consistent revenue streams.

#2. Competitive Environment

The storage unit business has grown exponentially in recent years. As a result, it has become a very competitive environment. In such an environment, newer and smaller storage unit businesses might face difficulties attracting customers away from well-established and bigger storage units.

#3. Economic Cycles

The storage unit business can be affected by economic cycles. If the economy is doing well, people tend to buy more stuff and may need extra space to store them. Conversely, people are less likely to buy during economic downturns, so they might not need to rent additional storage spaces.

#4. Property Damage

One of the major risks in the storage unit business is property damage. Natural calamities such as floods, earthquakes, and fires can damage or even destroy storage units, leaving customers unhappy and leading to insurance payouts for the storage unit business owner.

#5. Non-Payment of Rent

Another significant risk in the storage unit business is customers who don’t pay their rent. In such situations, the business owners will have to start an eviction process, leading to losing rental fees. They must also deal with disposing of abandoned property and cleaning up the rental unit.

Frequently Asked Questions

What exactly is a storage unit, and how does it function?

A storage unit is a space, typically rented by individuals or businesses, to store belongings. Storage units can be indoors or outdoors, come in various sizes, and are often equipped with security measures such as surveillance cameras, electronic gates, and on-site managers. 

Are storage units a good investment?

Yes, storage units can be an excellent investment. Not only are they in high demand, but they also have relatively low maintenance costs compared to other investment properties. Storage units also have a low vacancy risk, as tenants often stay longer, and the monthly income stream can be quite consistent. 

What factors should be considered before investing in a storage unit?

Location, market demand, and unit type and size are critical before investing in a storage unit. Ensure there is a demand for storage in the area, assess local competition, and determine what unit sizes are most popular.


In conclusion, storage units can be a highly profitable investment opportunity. The growing demand for storage space, driven by various factors such as urbanization, downsizing, and e-commerce, presents a favorable market for storage unit owners. 

With careful planning, strategic location selection, and effective marketing, storage unit businesses can generate consistent revenue streams and attractive returns on investment.

Storage unit businesses can capitalize on the growing demand and secure long-term profitability by understanding the market dynamics, embracing technological advancements, and adopting innovative strategies.


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