Is Owning A Franchise In Texas Profitable? Top 15 Most Profitable Franchises In Texas To Own In 2023

Most Profitable Franchises In Texas To Own

Texas, the Lone Star State, is renowned for its vast landscapes, cowboy culture, and thriving business environment. With a booming economy and a business-friendly atmosphere, Texas has become a magnet for entrepreneurs seeking lucrative opportunities. 

One avenue that continues to attract aspiring business owners is franchising, offering the potential for success with the support of established brands. If you’ve been considering owning a franchise in Texas, you might wonder which are the most profitable franchises in Texas with the highest profitability.

This article will delve into Texas’s top 10 most profitable franchises to own in 2023. These franchises have demonstrated consistent success and offer excellent potential for growth and financial rewards.

Whether you’re a Texan resident or an out-of-state entrepreneur eyeing Lone Star State’s promising business landscape, join us as we explore the top 10 most profitable franchises in Texas to own in 2023. Let’s discover the opportunities that await and the potential paths to entrepreneurial success in the vibrant Texan market.

Key Takeaways 

  • Texas offers profitable franchise opportunities across various industries, including food and beverage, fitness, healthcare, retail, and services. Investing in a franchise in Texas allows you to tap into the state’s thriving economy and diverse consumer market.
  • Texas boasts a robust economy, making it an attractive location for franchises. With a large population and a business-friendly environment, franchises have the potential to thrive and generate substantial profits in Texas.
  • Texas is known for its rapid population growth and urban development. Franchises that capitalize on the state’s expanding cities and suburbs have the potential for high profitability. 
  • Texans have a strong entrepreneurial spirit, and supporting local businesses is valued in the state. Franchises that can align with this sentiment and establish themselves as part of the local community often experience higher customer loyalty and profitability.

Understanding Franchising in Texas

The Lone Star State is not just known for its vast landscapes and Tex-Mex delicacies; it’s also a hotbed for franchising opportunities. From the bustling streets of Dallas to the charming neighborhoods of Austin, Texas offers a favorable environment for aspiring franchisees.

The Texan market is brimming with potential, fueled by its robust economy and business-friendly policies. Franchisors can tap into this market and witness exponential growth. Moreover, Texas boasts a diverse population and a vibrant culture, creating ample opportunities for franchisees to tailor their offerings to cater to specific consumer preferences.

Franchising in Texas opens doors to success, enabling entrepreneurs to be a part of something bigger while nurturing their business aspirations.

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Is Franchising in Texas a Good Business Investment?

Franchising in Texas is not just a good business investment; it’s a great one! The Lone Star State offers a thriving market with a booming economy and a business-friendly environment that attracts entrepreneurs worldwide.

Texas’s diverse population and vibrant culture provides endless opportunities for franchise businesses to flourish. Whether it’s a food franchise serving up mouth-watering barbecue or a fitness franchise catering to health-conscious Texans, there is a market for every niche.

Moreover, Texas boasts low taxes, minimal regulations, and a skilled workforce, making it an ideal destination for entrepreneurs looking to expand their businesses. Franchising allows investors to tap into a proven business model while enjoying the benefits of brand recognition and support.

But why stop there? Texas is not only a fantastic place to invest in a franchise; it’s also a place to call home. The state’s affordable housing market, exceptional education system, and stunning landscapes make it an enticing destination for families and professionals.

Overall, franchising in Texas is an opportunity you don’t want to miss. With its favorable business climate and promising growth prospects, Lone Star State promises a prosperous future for franchise investors. 

Is Owning a Franchise in Texas Profitable?

If you’re an aspiring entrepreneur considering a franchise business in Texas, the answer is yes, owning a franchise in Texas can be profitable. However, some factors contribute to the profitability of franchising in Texas.

#1. A Flourishing Economy

Texas boasts the second-largest economy in the United States, attracting businesses from various industries, including oil and gas, technology, manufacturing, and hospitality. 

Its pro-business policies, low tax rates, and limited government regulations make it an ideal environment for franchise growth and profitability. 

With a diverse customer base and a favorable economic climate, owning a franchise in Texas positions you for success right from the start.

#2. Consumer Market Paradise

Texans are known for their fierce loyalty and pride in their local businesses. This strong sense of community fosters a consumer culture that heavily supports local franchises. The booming population and influx of tourists ensure a consistent and robust customer base for your franchise. 

Whether it’s the urban dwellers of Dallas, the trendy hipsters in Austin, or the beachgoers along the Gulf Coast, the Texan market offers many opportunities to drive your franchise’s profitability.

#3. Texas Hospitality and Work Ethic

The heart of Texas beats a spirit of genuine Southern hospitality and hard work. Franchise owners can expect dedicated and reliable employees to ensure smooth day-to-day operations. 

Moreover, the strong camaraderie in Texas communities often translates into positive customer experiences and repeat business. By embodying the Texan values of kindness and commitment, you can create a loyal customer base that keeps your franchise thriving.

#4. Accessible Real Estate Opportunities

Finding prime locations for your franchise is often key to determining profitability. Fortunately, Texas offers many prime real estate opportunities across its diverse landscapes. 

From metropolitan city centers to quaint small towns, you can choose the perfect setting that aligns with your franchise’s target market. The state’s reasonable property costs and supportive zoning policies further add to the attractiveness of owning a franchise in Texas.

#5. Diverse Franchise Options

With the Texan market welcoming a broad range of business ventures, owning a franchise in Texas means that your options are limitless. 

From fast-food chains and boutique coffee shops to home improvement services and fitness studios, there is no shortage of industries waiting for franchise entrepreneurs to make their mark. 

The Texan market is a goldmine for innovative business ideas, and your franchise’s profitability is only limited by your creativity and determination.

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How Does a Franchise Owner in Texas Get Paid?

As a franchise owner in Texas, your payment structure would depend on the terms and conditions outlined in your franchise agreement with the franchisor. Generally, there are several common ways in which franchise owners receive payment:

#1. Franchise Fees

When you enter into a franchise agreement, you typically pay an initial franchise fee to the franchisor. This fee grants you the right to operate the franchise and often covers initial training and support. Franchise fees can vary widely depending on the brand and industry.

#2. Royalties

Most franchise agreements require franchise owners to pay ongoing royalties to the franchisor. Royalties are typically calculated as a percentage of your gross sales or a fixed monthly amount. These payments are often made regularly, such as weekly or monthly, and are a way for the franchisor to earn income from the ongoing operation of the franchise.

#3. Advertising or Marketing Fund Contributions

Franchise agreements may also include requirements for franchise owners to contribute to a collective advertising or marketing fund. These funds are used to promote the brand and may cover expenses such as national or regional advertising campaigns. The contribution is typically a percentage of your gross sales, and the franchisor manages the fund.

#4. Product or Supplier Purchases

In some cases, franchisors may require franchise owners to purchase certain products, equipment, or supplies directly from approved suppliers. This ensures consistency in product quality and branding across all franchise locations. These purchases are paid to the suppliers, not directly to the franchisor.

#5. Other Revenue Streams

Depending on the franchise, additional revenue streams may be available to franchise owners. For example, if your franchise offers additional services or products beyond the core offering, such as catering or merchandise sales, you may also receive income from those sources.

It’s important to thoroughly review and understand the terms of your specific franchise agreement before becoming a franchise owner. The agreement will outline the payment structure, frequency, and any other financial obligations you have as a franchisee. 

How Much Do Franchise Owners in Texas Make?

Franchise owners are entrepreneurs who have bought into an existing business model and established a brand in a specific area. Owning a franchise comes with various perks, including financial stability, being your boss, and access to established marketing and branding efforts. 

The amount a franchise owner in Texas makes varies based on the franchise, the area, and how long they’ve been in business.

Some of the highest-grossing franchises in Texas include restaurants, car repair, and real estate. The average franchise owner in Texas earns approximately $90,000 per year, but the potential for earnings can range from $50,000 to $500,000 or more annually, depending on the franchise’s success. 

Factors such as competition, location, customer satisfaction, and quality control can all affect how much a franchise owner can make.

However, to make the most of a franchise, a franchisee must be hardworking, focused, and dedicated. The franchise owners who work and make the effort can achieve great success. Ultimately, franchise ownership can be a profitable and fulfilling career path for entrepreneurs seeking stability and growth in the Lone Star State.

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Top 15 Most Profitable Franchises in Texas to Own 

Texas is a thriving state with a robust economy, making it an ideal location for owning a franchise. Here are the top 15 most profitable franchises in Texas to consider:

#1. 7-Eleven

most profitable franchises in texas

7-Eleven is a well-known convenience store chain with a significant presence in Texas. With its convenient locations, 24/7 operation, and diverse product offerings, 7-Eleven remains a profitable franchise. 

The brand’s strong name recognition, proven business model, and ongoing support from the franchisor contribute to its success in Texas.

#2. Subway

most profitable franchises in texas

Subway is a popular fast-food franchise that specializes in customizable sandwiches and salads. Its healthy menu options and focus on fresh ingredients have resonated well with consumers in Texas. 

Subway franchises benefit from extensive marketing campaigns, operational support, and the ability to adapt to various locations and market segments.

#3. Anytime Fitness

most profitable franchises in texas

With the growing emphasis on health and fitness, Anytime Fitness has become a profitable franchise option in Texas. The brand offers 24/7 access to its gyms, state-of-the-art equipment, and a supportive community for members. 

Franchisees benefit from the brand’s robust marketing strategies, comprehensive training programs, and ongoing support from the franchisor.

#4. Great Clips

most profitable franchises in texas

Great Clips is a hair salon franchise that offers affordable and convenient haircuts for men, women, and children. Texas’s population and diverse demographics allow a salon franchise like Great Clips to thrive. 

The brand’s strong marketing support, operational systems, and training programs help franchisees maximize their profitability.

#5. Ace Hardware

most profitable franchises in texas

Ace Hardware is a leading retail hardware cooperative that offers a wide range of products, including tools, home improvement supplies, and outdoor equipment. 

Ace Hardware franchises have succeeded in Texas, focusing on local communities and personalized service. The franchisees benefit from the brand’s extensive product selection, marketing support, and the ability to tap into a recognized and trusted brand.

#6. Dairy Queen

most profitable franchises in texas

Dairy Queen is a popular fast-food franchise known for its soft-serve ice cream, burgers, and other frozen treats. With a long history and a strong presence in Texas, Dairy Queen franchises attract customers seeking a quick and satisfying dining experience. 

The brand provides comprehensive training, marketing support, and various menu options to help franchisees succeed.

#7. UPS Store

most profitable franchises in texas

The UPS Store franchise offers various business services, including shipping, printing, mailbox rentals, and packaging. With the increasing demand for e-commerce and small business support, UPS Store franchises have experienced profitability in Texas. 

Franchisees benefit from the established brand reputation, ongoing training, and marketing assistance the franchisor provides.

#8. Massage Envy

most profitable franchises in texas

Massage Envy is a wellness franchise that offers affordable massages, skincare services, and membership programs. With a focus on relaxation and self-care, Massage Envy has found success in Texas’s busy and competitive market. 

The franchisees benefit from the brand’s strong marketing campaigns, standardized operational procedures, and continuous training and support.

#9. Taco Bell

most profitable franchises in texas

Taco Bell, a fast-food chain specializing in Mexican-inspired cuisine, has experienced remarkable success in Texas. With a wide range of affordable menu options and a strong brand presence, Taco Bell has managed to capture the appetites of Texas residents. 

The state’s large population and diverse demographic provide ample customer base opportunities for franchise owners. Moreover, Taco Bell’s efficient business model, streamlined operations, and ongoing marketing campaigns contribute to its profitability.

#10. Jiffy Lube

most profitable franchises in texas

Jiffy Lube is a well-known franchise in the automotive service industry. With a focus on oil changes, vehicle maintenance, and related services, Jiffy Lube has built a reputation for convenience and reliability. Jiffy Lube franchises have flourished in Texas, with strong car culture. 

The state’s vast road networks and high vehicle ownership rates ensure a steady stream of customers seeking regular maintenance and repairs. Jiffy Lube’s comprehensive training and support programs also help franchisees deliver quality service, which translates into customer loyalty and profitability.

#11. Wingstop

most profitable franchises in texas

Wingstop is a well-known fast-casual restaurant chain that specializes in chicken wings. With its flavorful wing options and a variety of sauces, Wingstop has captured the taste buds of Texans. 

The franchise’s emphasis on high-quality ingredients, quick service, and dine-in or takeout options aligns well with the preferences of the state’s residents. Wingstop’s strong brand recognition, effective marketing strategies, and support for franchisees contribute to its profitability in Texas.

#12. GNC

most profitable franchises in texas

GNC (General Nutrition Centers) is a well-established franchise in the health and wellness industry. Focusing on nutritional supplements, vitamins, and other wellness products, GNC attracts health-conscious consumers in Texas. 

The state’s large population and growing interest in fitness and well-being create a robust market for GNC franchises. The brand’s reputation, extensive product range, and knowledgeable staff members further enhance its profitability in Texas.

#13. Marco’s Pizza

most profitable franchises in texas

Marco’s Pizza is a pizza delivery and takeout franchise that has gained popularity across the United States, including Texas. Marco’s Pizza has carved a niche in the competitive pizza market because of its high-quality ingredients, authentic Italian flavors, and freshly made dough. 

Texas residents’ love for Pizza and convenience, combined with Marco’s commitment to customer satisfaction and franchisee support, contribute to its profitability in the state.

#14. Culver’s

most profitable franchises in texas

Culver’s is a fast-casual restaurant chain known for its butter burgers and frozen custard. Although originating from Wisconsin, Culver’s has expanded its presence in Texas due to its success in the fast-food industry. 

Texas residents appreciate the brand’s commitment to quality, fresh ingredients, and made-to-order meals. The combination of Culver’s unique menu offerings, exceptional service, and strong brand loyalty has contributed to its profitability in the state.

#15. Jimmy John’s

most profitable franchises in texas

Jimmy John’s sandwich franchise has gained popularity for its fresh ingredients and fast delivery service. With its “freaky fast” promise, Jimmy John’s has resonated well with busy Texans who crave quick and tasty meals. 

The franchise’s emphasis on efficient operations, standardized systems, and fresh ingredients ensures a consistent dining experience across its locations. Texas’s large urban centers and bustling work environments provide ample customer demand, making Jimmy John’s a profitable franchise option.

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Benefits and Drawbacks of Owning a Franchise in Texas

If you’re considering opening a franchise in Texas, there are both benefits and drawbacks that you should be aware of before taking the plunge. Let’s take a closer look at what you can expect.

Benefits of Owning a Franchise in Texas

  1. Established Brand Recognition: Franchises typically come with established brand recognition, which can help drive sales and bring in new customers.
  1. Marketing Support: Many franchises provide marketing and advertising resources to help promote the business, saving you time and money.
  1. Proven Business Model: Franchises often come with a proven business model that has been successful in other locations, which can reduce the risk of failure and provide a blueprint for success.
  1. Training and Support: Franchisors typically provide training and ongoing support to franchisees, which can help ensure that you’re operating your business effectively and efficiently.
  1. Access to Financing: Many franchise companies have relationships with lenders that can provide financing options specifically tailored to the needs of franchisees.

Drawbacks of Owning a Franchise in Texas

  1. High Startup Costs: Franchise fees, equipment, and other startup costs can be expensive, making it challenging to get the business off the ground.
  1. Limited Control: Franchise agreements often dictate how the business is run, leaving little room for franchisees to make decisions.
  1. Royalties and Fees: Franchisees must pay ongoing royalties and fees to the franchisor, which can eat into profits.
  1. Market Saturation: Some markets may be saturated with franchise businesses, making competing with similar businesses difficult.
  1. Restrictions on Product Offerings: Franchise agreements often dictate what products and services can be offered, limiting the franchisee’s creativity and flexibility.

What to Look for When Purchasing a Texas Franchise

As a Texas-based entrepreneur, you may have considered investing in a franchise. Franchises offer many benefits, such as an established business model, brand recognition, and ongoing support from the franchisor. 

However, knowing what to look for in a Texas franchise is essential before making any investment decisions. 

#1. A Strong Brand and Track Record

A strong brand is an essential element of any franchise. The brand is the identity that attracts customers, and it needs to have a good reputation to be effective. Before you invest in any franchise, research the brand’s reputation and track record in Texas. Consider how long they have been operating in Texas and whether they have a good reputation for customer service and quality products.

#2. A Proven Business Model

One of the significant advantages of investing in a franchise is that you don’t have to reinvent the wheel. The franchisor has already developed a proven business model that has been successful in other locations. It’s important to look for a franchise with a well-developed business model that has been successful in Texas. 

#3. Strong Support from the Franchisor

Running a franchise can be challenging, even with a proven business model. To be successful, you need support from the franchisor. The franchisor should provide ongoing training and support, marketing assistance, and guidance on all aspects of the business. Be sure to research the level of support the franchisor provides and look for a franchise with a track record of excellent support.

#4. Reasonable Fees and Costs 

Franchise fees and ongoing costs can be significant and impact your profitability. When looking for a franchise, it’s essential to consider the fees and ongoing costs associated with the business. Look for a franchise with reasonable fees and ongoing costs that won’t cut into your profits significantly. 

#5. An Opportunity for Growth 

The ideal franchise will offer an opportunity for growth. Whether it’s opening multiple locations in Texas or expanding the product line, you want to invest in a franchise that offers a chance for growth and expansion. Look for a franchise with a growth plan encouraging its franchisees to expand. 

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Challenges of Franchise Investment in Texas 

Investing in a franchise can be attractive for individuals looking to start a business in Texas. However, like any investment, there are several challenges that potential franchisees may face. 

Here are some of the challenges of franchise investment in Texas:

#1. Choosing the Right Franchise

One of the biggest challenges is selecting the perfect franchise that aligns with your interests, skills, and budget. With hundreds of options available, it’s easy to get overwhelmed. 

To tackle this challenge, conduct thorough research, attend franchise expos, and consult with franchise experts who can guide you toward the best opportunities in Texas. Remember, it’s crucial to find a franchise that you are passionate about to ensure long-term success.

#2. High Competition

Texas is known for its thriving business environment so you will face intense competition in the franchise market. However, don’t let that deter you. Instead, focus on differentiation and finding your niche. 

Conduct market research to identify gaps and unmet customer needs that you can fill. Offering unique products or services, exceptional customer service, or an innovative approach will help you stand out and attract loyal customers.

#3. Navigating the Legalities

Franchise investments come with legal obligations that can be challenging to navigate, especially for first-time investors. Understanding the intricacies of franchise agreements, disclosures, and regulations is crucial. 

Consider hiring an attorney experienced in franchise law to guide you through the legal aspects and ensure compliance. By seeking professional help, you can avoid potential legal pitfalls and safeguard your investment.

#4. Securing Funding

While investing in a franchise can be profitable, it requires significant capital. Acquiring financing can be challenging, especially if you don’t have a robust financial history or collateral to offer. 

Explore various funding options such as traditional bank loans, SBA loans, crowdfunding, or partnerships. Present a compelling business plan and demonstrate your dedication and commitment to secure the necessary funds for your franchise investment.

#5. Building a Strong Support System

As a franchise owner, it’s vital to establish a network of support, both from the franchisor and fellow franchisees. Join franchisee associations and attend franchise events to connect with like-minded individuals who have experienced similar challenges. 

The franchisor should provide comprehensive training, ongoing support, and resources to help you succeed. Collaborate with other franchisees to exchange ideas, tips, and best practices, creating a strong support system that enhances your chances of success.

Cities in Texas with a High Demand for Franchising

Texas is a vibrant state with numerous cities that offer great potential for franchising opportunities. Here are some cities in Texas that have shown high demand for franchising:

#1. Houston

Houston, Texas’s largest metropolis and the fourth-largest city in the United States, has a broad and dynamic economy. The city is known for its strong energy, healthcare, and aerospace industries, making it an attractive location for various franchises.

#2. Dallas

Dallas is a major economic hub and the third-largest city in Texas. The city has a strong business community and is home to several Fortune 500 companies. It has a diverse economy with sectors like telecommunications, finance, technology, and healthcare, creating opportunities for franchise businesses.

#3. Austin

Austin is the capital of Texas and has a vibrant and rapidly growing economy. The city is renowned for its thriving tech scene, attracting startups and entrepreneurs. Austin’s creative and dynamic environment makes it an excellent choice for technology, food and beverage, and entertainment franchises.

#4. San Antonio

San Antonio is Texas’s second-largest city, offering a rich cultural heritage and a strong tourism industry. Its diverse economy includes healthcare, military, and bioscience sectors. Franchises related to hospitality, tourism, and food service can find success in this city.

#5. Fort Worth

Located just west of Dallas, Fort Worth is the fifth-largest city in Texas. The city has a robust economy focusing on aerospace, manufacturing, transportation, and distribution industries. It offers a favorable business climate for franchises looking to tap into these sectors.

#6. Plano

Plano is a fast-growing city in the Dallas-Fort Worth metropolitan area. It has a strong economy, particularly in the technology and telecommunications sectors. With a highly educated workforce and a business-friendly environment, Plano presents opportunities for franchises in areas like IT services, telecommunications, and retail.

#7. Frisco

Frisco is another rapidly growing city in the Dallas-Fort Worth metroplex. It has a strong economy and is known for its sports facilities and entertainment venues. Franchises related to sports, fitness, entertainment, and hospitality can find a receptive market in Frisco.

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Frequently Asked Questions

Are franchises in Texas profitable?

Yes, owning a franchise in Texas can be highly profitable. Texas has a strong economy and a favorable business climate, making it an attractive location for franchisors and franchisees. Texas is consistently ranked as one of the best states to do business in, and it’s home to many successful franchises.

How much can I make as a franchise owner in Texas?

The amount of money you can make as a franchise owner in Texas varies depending on several factors, such as the franchise’s industry, location, and ability to run the business effectively. However, some successful franchisees in Texas make well over $50,000 to $500,000 annually.

How can I select the best franchise for me?

Choosing the right franchise for your needs and goals can be challenging. Researching the franchise’s industry, reputation, and financial requirements is important before deciding. Additionally, consider your strengths and interests, as well as your budget and long-term plans.


In conclusion, owning a franchise in Texas can be a lucrative venture for entrepreneurs looking for a proven business model and brand name recognition. Investing in one of the most profitable franchises in Texas can increase your chances of success, and enjoy the many benefits of being a franchise owner.

For those willing to put in the effort and seek the right opportunity, owning a franchise in Texas can offer significant profitability and long-term success. 

Entrepreneurs can capitalize on the thriving business landscape in the Lone Star State with a robust economy, a diverse consumer base, and the right franchise selection.


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