Is Amazon FBA Profitable Still in 2024? How Much Money Do Amazon Sellers Make?

is amazon fba profitable

Is Amazon FBA profitable still? The answer to this is a straightforward yes.

With innumerable lifestyle entrepreneurs benefiting from this fantastic opportunity, Amazon FBA has become one of the most popular and successful online business models over the last 10 or so years.

In actuality, I had no idea that when I first put my toes into the Amazon FBA waters I would find quick success and a sizable income. 

Recognizing and successfully utilizing Amazon FBA’s potential was crucial.

You’re probably worried about how successful selling on Amazon is in the current economic climate given the extreme level of competition in the marketplace. 

This is completely understandable. 

But let me reassure you that with the proper strategy and commitment, you can create a successful company on this recognized e-commerce site, which claims over 300 million paying customers.

Nearly a quarter (22%) of Amazon’s revenue, which increased from $386 billion in 2020 to a staggering $469 billion in 2021, comes from third-party vendors. 

89% of those third-party merchants use Fulfillment by Amazon (FBA) to run their Amazon businesses. 

The need for online shopping has grown, and while there is more competition on Amazon and other e-commerce sites, 63% of shoppers start their product searches on Amazon. 

In this blog post, we’ll discuss why it will still be profitable to sell on Amazon FBA in 2024.

Key Takeaways 

  • As e-commerce grows in popularity and Amazon makes starting a business easy, selling on Amazon FBA is a terrific possibility in 2024.
  • Keep in mind that remaining one step ahead of the competition is crucial, and doing so requires thinking carefully about the products you sell, haggling for the best prices, maintaining relevant keywords, and being strategic with your marketing.
  • Amazon FBA selling can be customized to match your goals, regardless of whether you want to start out as a small seller or want to advance quickly. The best decision you’ll make in 2023 may be to start your Amazon FBA business.

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Is Amazon FBA Still Profitable in 2024?

is amazon fba profitable

E-commerce is now a constant in today’s world, even if you’ve been living under a rock. 

However, this is not merely a coincidental discovery; according to economists, e-commerce will grow from $5.2 trillion in 2022 to $8.1 trillion in 2026.

When you consider that Amazon currently accounts for 37.8% of all US e-commerce sales, these astronomical numbers take on a whole new meaning. 

You are not the only Amazon FBA seller who may be considering how you might contribute to this outstanding performance.

Amazon sellers typically have greater profit margins than other conventional brick-and-mortar businesses.

This is a result of lower overhead costs, a reduction in the number of employees needed, and the unmatched cost-effectiveness of Amazon’s fulfillment operation.

How Much Money Do Amazon Sellers Make?

Many of the expenses associated with operating a physical store can be avoided if you launch an Amazon FBA business in 2024. 

You can start selling more quickly and with less money up front without the requirement for rent or staff.

Your profit margins will often be higher as a result of these lower overhead costs, which is significant. 

Here are the numbers, added up:

  • Amazon merchants make between $1,000 and $25,000 each month in sales.
  • 13% of Amazon sellers make between $25,000 and $250k in monthly sales.
  • 22 percent of Amazon sellers have monthly sales under $500.
  • 32% of merchants claim profit margins of more than 20%.
  • 65% of merchants claim profit margins of more than 10%. 

These figures present a positive picture for a new merchant just getting started.

The previous several years have seen unpredictability in the state of the world economy due to a number of variables.

Because of the rise in fuel prices, Amazon FBA merchants experienced higher Cost Per Unit (or CPU). 

Inflation made consumer buying unstable, and shipping costs increased as well.

As Amazon’s stock rises and consumer spending increases, the outlook for 2024 is, however, looking optimistic. 

The forecast for Amazon FBA merchants is generally favorable for the upcoming year.

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Pros and Cons of Selling on Amazon

FBA is a fantastic business concept that enables anyone, regardless of previous e-commerce expertise, to start an online store and offer goods to millions of potential buyers. 

However, the good has certain drawbacks, as with anything. 

The benefits and drawbacks of selling on Amazon will be briefly discussed.


1. Access to Amazon’s Devoted Customer Base: receives nearly 3 billion visits each month and has over 300 million Prime members worldwide. 

As a small, one-person business, you can list products on a website that receives millions of visits each day. 

2. If you use FBA, Amazon takes Care of Logistics: 

If you use Amazon’s FBA program, you will send your inventory to Amazon’s fulfillment centers, and they will handle the storage, order fulfillment, and even customer service.

3. Prime Shipping

When sellers use FBA to complete their orders, their goods will be awarded the Prime badge and gain access to Amazon’s enormous Prime client base, which purchases only from Prime sellers.


1. Cost of Storage:

When using FBA, you will be required to pay storage costs because your products will be kept in an Amazon fulfillment facility. 

Monthly and long-term storage fees are the two options available. 

You can save money on storage fees by finding out how to handle your inventory properly.

2. Fees for Fulfillment by Amazon (FBA): 

You will be charged money for Amazon to store, choose, pack, and send out your orders. 

The size and weight of your merchandise will determine the FBA fees. 

It is often 30–40% of the cost of your product when FBA costs and referral payments are added together.

3. Customer Returns are Simple: 

Some vendors may see high return rates on their products as a result of Amazon’s lenient return policy. 

Customers find it handy, but merchants find it to be a burden.

Is Selling on Amazon Really Profitable These Days?

Despite the recent rise in competition, as you learned above, selling on Amazon can still be lucrative for new sellers. 

In fact, the US marketplace is thought to be the least competitive on Amazon if you sell there.

There will always be competition in any line of work you choose, and this is a good thing since it implies there is a demand for your goods. 

This year, there will have been close to 600,000 new vendors on Amazon. 

Yes, there are a tremendous amount of vendors, but keep in mind that Amazon’s market share increases every month, quarter, and year, depending on how you look at it.

As a result, while the addition of new vendors can make things more difficult for current sellers, you won’t necessarily be stealing sales from one another instead sharing a much bigger and expanding client base.  

If you are a new seller, don’t immediately dive into a product because it is “popular” without doing any research first. 

To succeed in e-commerce and on Amazon, take your time and conduct the necessary product research.

7 Secrets of Success on Amazon

You’ll need to put your best foot forward if you want to take full advantage of Amazon FBA in 2024. 

But what are some of the finest strategies for staying on top of things?

1. Negotiate with your Suppliers: 

The success of your Amazon FBA business depends on how well you communicate with your suppliers about your expectations. 

To get the greatest possible bargain, don’t be afraid to engage in respectful discussions.

2. Improve your Keyword Density

The number of clients that read your listings will directly depend on how good your keywords are. 

More people will see your products if you take the time to craft your keywords, which increases the likelihood that they will be purchased.

3. Think About Spending More Money: 

Consider selling products at higher RRPs when shipping expenses and production costs rise to achieve favorable profit margins. 

There is less room for cost inflation with lower-ticket items than with higher-value items.

4. Spend Money on Amazon PPC Ads: 

Ads are a dynamic instrument for boosting your sales in the e-commerce sector. 

In order to engage with clients, it is crucial to comprehend Amazon ads and how they may be used to your advantage.

5. Hire a Service that Exchanges Currencies: 

Using a reputable currency conversion service might help you save a lot of money over time if your business is conducted in a different currency than the one you sell in. 

This is crucial for those who sell worldwide and for those who sell internationally.

6. Expand the Scope of your Web Presence: 

Instead of relying just on Amazon to drive traffic to your listings, consider expanding your brand across a number of channels. 

You can draw in new clients and point them toward your Amazon listings, for instance, by building compelling social media profiles.

7. Take the Numbers Seriously: 

Finally, but most importantly, when you expand any firm, you must fully grasp your cash flow and Actual Cost of Sales (or ACoS). 

Keep a close eye on the figures if you want to succeed as an Amazon FBA seller and work for yourself.

What Amazon Sellers Need to Do To Make Profit on Amazon in 2024?

Despite the competition, success with Amazon FBA is still very much feasible.

To outsell and outlast the competition and create a successful online business, you must approach Amazon selling in the proper way.

You must commit to the following five things if you want to make selling on Amazon profitable for you.

1. Refrain from Selling on Amazon

This is an attitude business first and foremost.

We use phrases like “Amazon sellers” and “Amazon business” since they are well-known. 

However, they are labels that, while selling goods online, you shouldn’t accept from a psychological standpoint.

Instead, think of yourself as a brand builder who also happens to sell on Amazon, or as the owner of an eCommerce firm.

Putting oneself in the “Amazon seller” box puts you in a difficult situation right away.

Rather than launching “me too” products that don’t stand out and eventually don’t turn a profit, this distinction gives the possibility to construct a true, flourishing internet business.

2. Understanding the Numbers

Speaking of profit, it’s imperative that you enter your business having a solid grasp of your figures.

As more sellers compete on price in a maturing market, profit margins may be stretched.

If you go into Amazon selling without taking the time to learn the FBA process and the accompanying Amazon fees, shipping expenses, storage fees, and other charges, you may not turn a profit and find yourself looking for an early departure.

You will learn about the process of conducting product research from any reputable eCommerce consultant or training center, like Brand Builder University, and they will make sure you factor in the necessary Amazon FBA fees.

You can make the most of the opportunity that an Amazon FBA business offers and have the best chance for e-commerce success by having a thorough understanding of your unit economics.

3. Don’t just talk the talk—do the walk.

When starting a private label brand with less than $1,000, is Amazon FBA worthwhile? I doubt it.

The market has changed, therefore if you want to grow this firm into a successful one, you must invest both time and money in it.

Like it was a few years ago, selling on Amazon is no longer a “stab in the dark” business strategy. 

To validate product potential, selling on Amazon used to require a lot of trial and error.

Today, you have access to solutions like Helium 10 that will highlight particular data points and allow you to confirm established demand before you invest any money in any private-label products.

In order to increase their chances of success, prospective Amazon sellers should try to support themselves with a strong starting budget.

4. Be Extraordinary, not Invisible.

Seth Godin exhorts marketers in his book Purple Cow to take action that sticks out, just like a purple cow might in a field of other cows.

After that, he says, “If you’re not remarkable, you’re invisible.”

While it may have sufficed a few years ago to find high-demand, low-competition products, create a listing, and begin to sell on Amazon, that strategy will not work now.

Your competitors will be posted all around you on the Amazon platform, making it different from your own website or online store in that you will struggle to stand out from the throng and make sales there without having distinct points of uniqueness.

The success of successful Amazon FBA sellers can be determined only by this factor.

The attention war will be won by those who put in the most effort in producing high-quality products that stand out in the market.

5. Long-term Strategy

A willingness to exercise patience is the final requirement.

What you can earn over the course of three years should be your primary concern, not what you can earn over the course of three months.

A lot of brand-new Amazon FBA sellers enter the industry hoping to quit their day jobs, make quick money, and rapidly uplevel their lifestyles.

It is quite improbable that you will be able to generate a liveable income in the first three to six months unless you have a significant start-up budget.

Even if you can, refrain from doing so since doing so can impede your company’s growth and prevent you from taking advantage of the greatest potential in e-commerce—creating a brand you can sell.

A more effective strategy would be to be patient and understand that starting a new business needs a significant time and financial commitment.

You may join the rising number of online sellers who are generating more money on Amazon than they ever could in a traditional career by being devoted to making little daily progress that eventually compound.

Simply anticipate that it will take some time!


Yes, starting a sustainable, scalable, profitable Amazon FBA in 2024 and beyond is still a great opportunity.

For new merchants, the e-commerce industry is expanding in the correct way.

To be an ultimate master at running PPC advertising on the Amazon platform, however, and to have tough discussions with suppliers, it’s more crucial than ever to be aware of your stats.

To offer clients enormous value is the most crucial thing to keep in mind.

Customers are the lifeblood of any company, so give them what they want with top-notch goods and first-rate support, and you won’t go wrong!

Frequently Asked Questions 

Is Amazon FBA a viable source of income?

Yes, a lot of third-party vendors do. 
However, entering this industry with the intent to start earning money right away can impede development.
As an alternative, we’d advise you to open an Amazon seller account and start your FBA business with a long-term perspective.
Make every effort to reinvest profits to support future growth rather than taking money out of the company too soon.
This will hasten the growth of a valuable, marketable asset and provide the possibility of a career-changing exit.
Most sellers discover that within the first 6–12 months of selling on Amazon, they can start to generate some cash without slowing down development, depending on their initial investment.

Can Amazon FBA make me a millionaire?

There are no assurances with Amazon FBA.
There are risks with this business plan, just like with any other business model, and it is difficult to guarantee that a new seller would become a billionaire.
However, there have never been more Amazon FBA businesses sold for seven figures, and as a result, there is a clear potential to create a legitimate company that can be sold for a fortune.
I believe you can imagine what the increasing number of Amazon sellers who have been successful in selling their company for millions of dollars would answer if you were to ask them if Amazon FBA was worthwhile.


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