How To Start A Candle Business As A Retailer Or Merchant For Profit | 2024 Guide

How To Start A Candle Business As A Retailer Or Merchant

One of the most valuable sectors of the global economy is the candle market.

Different kinds of write-ups have been written on how to start a candle business, either as a retailer or as a merchant, and these write-ups have more or less captured everything about starting a candle business as a retailer or merchant.

The candle market was estimated to be worth $7.15 billion in 2020 and is expected to grow to $13.38 billion by 2028, according to a recent study. Ever wondered how to start a candle business?

This means there are 13.38 billion good reasons to start a candle company.

Making candles has become a successful side business after its lockdown growth since 2020. 

In addition to being enjoyable, fulfilling, creative, and soothing, it is also proving to be a lucrative hobby. 

Better yet, you can do it all from the convenience of your home.

If you’re considering diving headfirst into the world of wax and wicks, whether it’s a long-standing interest or a recently discovered passion, there are some practical considerations to keep in mind. 

For a step-by-step tutorial on how to start (and future-proof) a candle-making business, including marketing, insurance, supplies, and accounting, keep reading.

You may also discover more about the candle market and the detailed steps for launching your own candle business by reading this guide, which is brimming with insights and useful advice.

Therefore, kindly follow through to the end if you’re looking at how to start a candle business as a retailer or merchant.

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Key Takeaways

  • Indicate how much time and money you have to devote.
  • Consider your strategy for handling customer service.
  • Establish a website to begin selling online or a store.
  • learn the basics of accounting and taxes

How To Start A Candle Business

Starting a candle business either as a retailer or a merchant is no easy feat as both demand a lot of dedication, hard work, and resilience.  You just need a piece of knowledge of how to start a candle business.

Under this heading, the steps on how to start a candle business as a retailer or as a merchant shall be examined and discussed in detail.

Here are the steps on how to start a candle business as a retailer or a merchant;

  • Choose A Niche
  • Select A Name
  • Have a Business Plan
  • Create your Brand
  • Make up a name for your candle company.
  • Build an online Community 
  • Make a marketing strategy. 
  • Discover how to manufacture candles
  • Purchase suitable business insurance
  • Investigate the Law

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Step 1. Choose a Niche


Identifying your USP is crucial for every company endeavor. 

However, the industry is currently oversaturated with companies all seeking to sell the same product because of the pandemic-driven expansion of DIY craft firms.

Fortunately, candles are timeless; all you need to do is differentiate yourself. 

Focus on a niche market; consider distinctive smell combinations, specialty designs, and eye-catching color schemes.

In fact, manufacturing and selling wax melts would be a better option.

See who your opponents are by taking a look at the competition. 

After this, it’s a good idea to think of ways to stand out from the competition and what you can provide that they can’t.

This will not only help you stand out, but it will also help you develop your marketing plan.

Step 2. Select a Name


What does a name mean? Actually, a good deal. 

The name of your company may make or break it, just as it’s critical to find a specialization. What you need is something that:

  • Distinguishes itself from other candle company names
  • Doesn’t return unusual Google search results
  • Possesses a free website domain
  • Will continue to be applicable as your business grows and changes (for example, avoid including the word “candles” in the name if you anticipate selling other handmade items in the future).

Step 3. Have a Business Plan


To know how to start a candle business, you need a business pan.

When starting a candle business, a business strategy directs all of your operations. 

It assists with defining your strategy, identifying obstacles, determining the resources you require, and conducting a thorough evaluation of your business idea before launch. 

How do I know what my brand’s ultimate objective is? 

Exactly who are my main rivals? 

Do I want to be marketed to consumers in stores like Target or Nordstrom? 

Is it better for me to open an online business and deal with customers directly? 

When developing your candle-making brand, identify your business objectives and keep them in mind.

Step 4. Create your Brand


The creation of a brand is the fourth step in launching a candle-making company. 

A brand influences your marketing strategy, aids in audience development, and facilitates the development of better items for your target market. 

For candle enterprises, in particular, a strong brand is essential. 

Over the past ten years, the sector has developed so much that breaking into it can seem unattainable. 

Here are three strategies to help you stand out in the crowded candle market;

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#1. Mixes of distinctive and intriguing fragrances 

Consumers’ top deciding criteria today are fragrances. 

According to research conducted by the National Candle Association, three-fourths of candle consumers feel it is “extremely important” or “very important” in their decision to purchase a candle. 

With distinctive scents, you may differentiate yourself from competitors. 

You can quickly establish a position in the market by creating a fresh blend. 

If you want to attract customers, don’t just give the typical floral and woodsy scents; instead, focus on offering more complex and upscale aromas that they can’t get anywhere else. 

These are odors that evoke memories or thoughts or a sense of mystery and intrigue.

#2. Brand Narrative

The quickest method of engaging consumers is through a brand story. 

People may understand and relate to your brand through this story. 

It serves as the cornerstone upon which your voice, mission, and message are all built. 

In particular, brand tales in the candle industry are engrossing, relatable, and genuine. 

Whether it’s a signup, purchase, donation, or something else, it should elicit a reaction in people that prompts them to act. 

For instance, consider the Keap Candles story. 

The two founders, Harry Doull, and Stephen Tracy, were dissatisfied with their positions in technology. 

Their work has evolved into producing candles because they wish to accomplish something more inspiring and meaningful.

#3. The Visual Identity

The most effective approach to affect how customers feel about your candle business is through your visual identity, which includes your logo, photos, website, social media accounts, and packaging. 

You should be quite conscious of the aesthetics of your items when it comes to your candle brand. 

You should create your items with your target market in mind since customers will use them as a complement to their home décor and for savoring particular scents.

One brand that emphasizes upgrading your private world is Boy Smells. 

They are attractive to both sexes and vibrant and sensual.

The brand’s graphic identity embraces both masculinity and femininity in a basic, simple manner, empowering people from all backgrounds, wherever they find strength. 

Along with more than 300 retail locations throughout the world, it incorporates this identity into all of its marketing materials, including its website and social media accounts. 

There’s a good possibility you won’t forget your interaction with Boy Smells. A strong visual identity has that kind of power. 

Step 5. Make up a name for your candle company.


Your candle business is already taking shape rather well. 

It’s time to choose one of the potential company names you’ve likely thought of along the route. 

Think of brief, straightforward names for your candle-related businesses. 

It will become memorable and simple for customers to say as a result. 

You will lose out on free word-of-mouth advertising if people find it too tough to recall your name. 

Use Shopify’s business name generator to generate new ideas if you’re still having trouble deciding on a name for your company. 

You only need to enter a keyword, click Generate Names, and then look through thousands of automatically generated company name suggestions.

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Step 6. Build an Online Community 


What store should you sell your candles at now that they are prepared? 

Owning an online store is a terrific place to start. 

Comparing opening an online business to putting your candles on online marketplaces like Amazon, the former sounds like a tough task. 

However, these markets significantly reduce your income and restrict how you can represent your business. 

In addition to being longer-term more profitable, your online store serves as the digital headquarters for your brand. 

The easiest place to start when creating an online store is with Shopify. 

Without extensive funding or coding experience, anyone can create an online store. 

In exchange for a monthly charge, you can get a lovely shop, SSL certifications, quick web servers, cart abandonment recovery, and other user-friendly marketing and sales tools. 

In addition, you have access to the Shopify App business, which has over 4,000 plugins to help you enhance your business and increase online sales.

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Step 7. Make a Marketing Strategy. 


You already have the winning formula; all that’s left to do is find out how to get your soy candles (or other homemade candles) sold.

#1. Online

One of the most lucrative channels for selling candles is the Internet, like many business-to-consumer businesses. 

To connect with potential clients all around the world, you can use a variety of digital platforms, such as social media and your own e-commerce website.

There are a few locations business owners can try to help startups get started, even if not every digital platform will be a successful sales platform for every merchant.

These are some excellent methods to help market your own business online, even though the following list doesn’t include every channel that merchants can investigate for their fledgling enterprise.

#2. Instagram

Building a significant following on Instagram was extremely successful for many lifestyle firms. 

Create a stunning image stream that is connected to your brand, stage candle photos to show off to customers, and expand your audience. 

Instagram is a great tool for connecting with brand advocates and sharing behind-the-scenes information about how candles are made.

#3. Pinterest

On Pinterest, one of the most popular sites for consumers to find brands and goods, home décor is a popular category. 

In light of this, it makes sense for businesses selling handcrafted candles to include Pinterest as a key component of their marketing plan.

#4. Snapchat

Snapchat is yet another highly visual network and a good choice for maker businesses? 

DIY hustlers can use the medium to promote to an expanding audience as one of the fastest-growing social media sites, with more than 200 million users.

#5. Competitions and giveaways

You can use some of your products as prizes in a number of giveaways and competitions as part of a social/content marketing plan. 

These competitions give you the chance to demonstrate the effectiveness of your items while also increasing your fan base and brand recognition.

#6. Email marketing: 

Send your message to your customers’ inboxes together with special offers, discounts, and other brand news.

Step 8. Discover How to Manufacture Candles


Interestingly, manufacturing candles is a skill that anyone can learn with some practice. 

The real fun starts now that you have your supplies organized.

The following are some straightforward guidelines for making candles:

  • It merely takes a few minutes to measure your wax and melt it to 70 °C.
  • Make sure your containers are ready and clean and dry. The wick should then be inserted and secured using a wick sticker. By using your wick clip, make sure the wick is straight and in the middle.
  • While carefully swirling, add scent to your wax.
  • Fill the containers with the wax slowly, leaving a tiny space at the top.
  • At room temperature, let the candles cool. Beeswax and soy wax both require 1-2 weeks, but paraffin just needs 24 hours.
  • Wick trimming
  • Insert your labels

Step 9. Purchase Suitable Business Insurance


Without a doubt, creating candles is a dangerous endeavor. 

There are several situations when your business could be held accountable or lose business, from a customer sparking a little house fire in their home to someone stealing your stock and business laptop.

You may be confident that you’re insured for the most important hazards that will impact your company with a customized insurance policy that includes all the necessary covers for a candle-making business. 

This should cover cyber insurance, which is appropriate for any company that saves client data, as well as product and public liability insurance, contents and equipment coverage, and those other things.

Step 10. Investigate the Law


Although there are no specific legal requirements for producing and selling candles, you should familiarize yourself with some general product safety laws before opening your doors.

It’s worth investigating:

  • Business guidance from the government on product safety
  • Norms provided by your local Trading Standards office
  • The British Candlemakers Federation’s “Candlemakers Advice Pack” contains guidelines for basic testing and safety.

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Why Should You Start a Candle Business?

As you go on to find out how to start a candle business, it is wise to now why you should start one. Candles are a wonderful choice for an eCommerce business for a number of reasons. just a few:

  • Low initial expenses – Making candles doesn’t require many tools or pieces of equipment to get started. You could practically start right away by running to your neighborhood craft store, though you might want to upgrade to premium supplies later. 
  • Simple to learn – You can easily learn how to make candles thanks to the abundance of free internet guides, recipes, and tutorials, such as this helpful hub put together by the National Candle Association. You can experiment at your convenience with different fragrances, packaging, waxes, and wicks to create your own candle. 
  • Above-average profit margins – The normal markup is from 25% to 50% on items that only cost you a few dollars to produce.

Extra Tips On How To Start a Candle Business

#1. Take Wonderful Product Pictures 

To convince customers to buy your candles, you must have excellent product photography. 

Verify sure you can clearly see the form and label of your candles. 

Can you handle a challenge? To help clients see the candle in their own homes, display a picture of it in use on your own. 

You have the option of using a professional photographer or taking excellent pictures with your smartphone.

#2. Increase the amount of sales you generate 

Having repeat customers is more profitable than having to continually find new ones. 

Try out various cross-sell and upsell chances to boost revenue from current clients. 

Additionally, you may provide subscription boxes as Frostbeard Studio does. 

Customers have the option of signing up for the Candle of the Month Club, which offers them a brand-new candle each month for a predetermined cost.

#3. Follow consumer trend development 

Maintain awareness of developments in your field. 

Utilize software like Facebook IQ, Think with Google, and Nielsen to identify client pain areas and monitor emerging trends. 

In order to promote your company, you can use this information to create fresh product ideas, scents, and marketing initiatives.

The Bottom Line

Making candles is a great hobby to turn into a small business. It can be done from home, has low start-up costs, and equipment needs are minimal.

As such, you should always prepare in advance. 

Make a succinct business plan that details your products, industry, and starting capital.

The techniques described above can help you combine your love of candles with a good plan for execution if you are currently in the company and want to take your candle business to the next level.

As a result, you might create a candle company that lasts for many years while making money and bringing you delight.

Therefore, we hope you have gained more insights on starting a candle business as a retailer or a merchant and also the steps on how to start a candle business either as a retailer or as a merchant.


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