How To Make Money on Shopify in 2024 | Best Tips

how to make money on shopify

Are you eager to explore the world of e-commerce and wondering how to make money on Shopify as a beginner? Embarking on a journey into online entrepreneurship through Shopify opens a gateway to a multitude of opportunities, and understanding the foundational strategies is key to your success.

In this guide tailored for beginners, we unravel the fundamentals of making money on Shopify, from setting up your store and choosing products to marketing strategies that drive traffic and sales. Dive into this comprehensive resource and uncover the potential to carve your niche and generate revenue in the flourishing world of e-commerce.”

What is Shopify?

how to make money on shopify

Shopify is an e-commerce platform that allows individuals and businesses to create their own online stores and sell products. It provides a user-friendly interface, making it easier for people without technical expertise to set up and manage their online shops.

Shopify offers various customizable templates and tools to design and operate a store, handle payments, manage inventory, and facilitate the sale and shipping of products to customers. Overall, it’s a comprehensive solution for anyone looking to establish an online presence and sell goods or services.

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A Brief Overview of Shopify

Shopify is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is best known for its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Shopify offers a subscription-based software as a service (SaaS) platform that allows merchants to create their online stores, manage products and inventory, process payments, and ship orders.

Shopify was founded in 2006 by Tobias Lütke, Scott Lake, and Daniel Weinand. The company grew rapidly in the early 2010s, and as of 2023, it has over 2 million merchants using its platform. Shopify is one of the leading e-commerce platforms in the world, and it is used by businesses of all sizes, from small start-ups to large enterprises.

Here are some of the key features of Shopify:

  • Easy to use: Shopify is designed to be easy to use, even for people with no prior experience with e-commerce. The platform is drag-and-drop, and there are plenty of tutorials and resources available to help you get started.
  • Scalable: Shopify can be used to start a small online store or a large enterprise-level business. The platform can grow with your business, and there are a variety of plans available to meet your needs.
  • Customizable: Shopify offers a wide range of themes and templates to help you create a unique online store. You can also customize the look and feel of your store using a code.
  • Reliable: Shopify is a very reliable platform, and it has a 99.99% uptime guarantee. This means that your store will be up and running almost all the time.
  • Secure: Shopify takes security very seriously, and the platform is PCI-compliant. This means that your customers’ data is safe and secure.

If you’re interested in starting an online store, Shopify is a great option to consider. It is a user-friendly, scalable, and customizable platform that can help you grow your business.

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Why Choose Shopify?

Choosing the right platform for your e-commerce journey is crucial, and Shopify stands out among the crowd for several compelling reasons:

1. Ease of Use:

  • Drag-and-drop interface: Even with no coding experience, you can easily build and customize your online store using Shopify’s intuitive interface.
  • Abundant resources: From tutorials and articles to webinars and forums, Shopify provides extensive resources to guide you through every step of the process.
  • Mobile-friendly platform: Manage your store and process orders on the go with Shopify’s mobile app, ensuring flexibility and control.

2. Scalability and Flexibility:

  • Growth with your business: Start small and seamlessly scale your store as your business grows. Shopify’s various pricing plans cater to different needs and volumes.
  • Variety of apps and integrations: Extend the functionality of your store with over 6,000 apps available on the Shopify App Store, covering everything from marketing to shipping and customer service.
  • Multiple sales channels: Sell your products through your online store, social media platforms, marketplaces, and physical locations with Shopify POS (point-of-sale) system.

3. Security and Reliability:

  • PCI compliance: Rest assured that your customers’ data is safe and secure with Shopify’s PCI compliance and robust infrastructure.
  • Uptime and performance: Enjoy minimal downtime and lightning-fast loading times with Shopify’s reliable platform, ensuring a smooth customer experience.
  • Automatic backups and updates: Shopify automatically backs up your data and handles essential platform updates, so you can focus on running your business.

4. Powerful Marketing Tools:

  • Built-in marketing features: Optimize your product pages for search engines (SEO), manage email marketing campaigns, and track website analytics directly within the Shopify platform.
  • App integrations: Utilize various marketing apps for social media management, paid advertising, discount codes, and loyalty programs to build customer engagement and brand awareness.
  • Abandoned cart recovery: Recover lost sales by automatically sending emails to remind customers about their abandoned carts, increasing conversion rates.

5. Vibrant Community and Support:

  • Extensive documentation: Access step-by-step guides, tutorials, and troubleshooting resources directly on the Shopify Help Center.
  • Responsive customer support: Get in touch with Shopify’s helpful support team through live chat, email, or phone for personalized assistance.
  • Active community forum: Connect with other Shopify users, share experiences, and learn from each other in the thriving Shopify community forum.

These are just some of the many reasons why Shopify is a popular choice for e-commerce businesses of all sizes and experience levels. Its user-friendly interface, scalability, powerful features, and comprehensive support system make it an ideal platform to launch and grow your online business with confidence.

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Tips on How to Make Money on Shopify

how to make money on shopify

Starting an online business is an enticing venture, and Shopify offers an excellent platform for beginners to delve into e-commerce. Understanding how to make money on Shopify involves strategic planning, innovative marketing, and a deep understanding of your target audience.

1. Choose Your Revenue Stream: A Shop for Every Dream

The beauty of Shopify lies in its versatility. You can curate your online haven to suit any passion or business idea. Here are some popular ways to make money on the platform:

  • Sell physical products: This classic approach involves sourcing, stocking, and shipping tangible goods to your customers. You can create your own products, dropship (fulfill orders directly from a supplier), or sell curated collections.
  • Sell digital products: E-books, printables, online courses, software, and music—the possibilities are endless! This eliminates inventory hassles and opens doors to a global audience.
  • Become a service provider: Offer consulting, coaching, design, or any other expertise you possess. Shopify allows you to sell service packages and schedule appointments directly through your store.
  • Affiliate marketing: Promote other brands’ products through your store and earn commission on each sale. This requires building trust and driving traffic to your site.

2. Building Your Shopify Empire: From Brick to Click

Once you’ve chosen your niche, it’s time to transform your vision into a digital reality:

  • Set up your Shopify store: Sign up for a free trial, choose a catchy name, and select a visually appealing theme.
  • Craft compelling product descriptions: Highlight the benefits and unique selling points of your offerings, using high-quality images and engaging language.
  • Optimize for search engines: Research relevant keywords and incorporate them organically into your product descriptions and website content to improve discoverability.
  • Configure payment gateways: Ensure a smooth checkout process by setting up secure payment options like PayPal, Stripe, or credit card processing.
  • Don’t forget shipping: Choose reliable shipping rates and carriers that cater to your target audience. Offer clear shipping policies and transparent communication to build trust with customers.

3. Marketing Magic: Attract, Engage, Convert

Now that your store is ready, it’s time to spread the word and attract customers. Here are some marketing tips to fuel your success:

  • Social media mastery: Leverage platforms like Instagram, Facebook, and TikTok to showcase your products, engage with potential buyers, and build brand awareness. Run targeted ads, partner with influencers, and create engaging content to stand out from the crowd.
  • Content is king: Create valuable blog posts, articles, or videos related to your niche. This establishes you as an authority, drives organic traffic, and nurtures leads.
  • Email marketing magic: Build an email list and send targeted campaigns to promote new products, offer discounts, and stay connected with your customers.
  • Paid advertising: Consider platforms like Google Ads and Facebook Ads to reach a wider audience and drive targeted traffic to your store. Experiment with different ad formats and budgets to find what works best for you.

4. Analyze, Adapt, and Ascend: The Roadmap to Continuous Growth

Making money on Shopify is a continuous learning process. Regularly track your store’s performance using analytics tools to identify what’s working and what needs improvement. Here are some key metrics to focus on:

  • Conversion rate: The percentage of visitors who make a purchase.
  • Average order value: The average amount spent per order.
  • Customer acquisition cost: The cost of acquiring a new customer.
  • Website traffic: The number of visitors to your store.
  • Bounce rate: The percentage of visitors who leave your site without taking any action.

Analyze your data regularly, experiment with different marketing strategies, and adapt your approach based on your findings. Remember, success takes time and constant effort, so be patient, learn from your mistakes, and celebrate your victories along the way.

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How Much does it Cost to Start a Shopify Store?

The cost of starting a Shopify store depends on several factors, but don’t worry, it’s possible to start without breaking the bank! Here’s a breakdown to help you plan:

Essential Costs:

  • Shopify Platform: You can try Shopify for free for 14 days, after which you’ll need to choose a pricing plan.
    • Basic Shopify: $29/month—perfect for small businesses with a limited product range.
    • Shopify: $79/month, ideal for growing businesses with higher traffic and inventory management needs.
    • Advanced Shopify: $299/month—best for established businesses with large volumes of sales and advanced features.
  • Transaction Fees: Shopify charges transaction fees on each sale made through their platform.
    • Basic Shopify: 2.9% + $0.30 per transaction
    • Shopify: 1.0% + $0.30 per transaction
    • Advanced Shopify: 0.5% + $0.30 per transaction
  • Domain Name and Web Hosting: These can cost around $10–$20 per year. You can purchase these directly through Shopify or from other providers.

Optional Costs:

  • Shopify Apps: There are tons of free and paid apps available on the Shopify App Store to add additional features and functionality to your store. Costs can vary depending on the app and its features.
  • Theme: While Shopify offers free themes, some premium themes cost a one-time fee ranging from $50 to $300.
  • Product Photography: High-quality product photos are crucial for conversions. You can take your own photos, hire a professional photographer, or use stock photos (make sure they have commercial licensing).
  • Marketing and Advertising: If you want to actively promote your store, you can allocate a budget for things like social media marketing, paid advertising, or influencer collaborations.

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How Can I Drive Traffic to my Shopify Store?

how to make money on shopify

Attracting customers to your Shopify store is crucial for success, and there are various effective strategies you can implement. Here are some key tactics to drive traffic and boost your sales:

1. SEO Optimization:

  • Keyword research: Identify relevant keywords related to your products and niche using tools like Google Keyword Planner or Ahrefs.
  • Optimize product titles and descriptions: Integrate your target keywords organically throughout your product pages, providing detailed and informative descriptions.
  • Meta descriptions and titles: Craft compelling meta descriptions and titles for your product and category pages, enticing users to click through from search results.
  • Internal linking: Create a clear and logical website structure with internal links connecting relevant pages to improve website navigation and SEO.

2. Content Marketing:

  • Blog: Establish yourself as an authority in your niche by creating informative and engaging blog content related to your products or industry. This attracts organic traffic and positions you as a trusted resource.
  • Social media content: Share valuable content like blog posts, product insights, behind-the-scenes glimpses, and customer testimonials on your social media platforms to engage your audience and drive traffic to your store.

3. Social Media Marketing:

  • Active presence: Build a strong presence on platforms relevant to your target audience like Instagram, Facebook, TikTok, or Pinterest. Regularly post engaging content, respond to comments and messages promptly, and run targeted ads to reach a wider audience.
  • Collaborations: Partner with influencers or complementary businesses in your niche for cross-promotion and to reach new audiences.

4. Paid Advertising:

  • Consider platforms like Google Ads, Facebook Ads, and Instagram Ads to reach a wider audience with targeted campaigns based on demographics, interests, and online behavior.
  • Experiment with different ad formats like text ads, image ads, and video ads to find what resonates best with your target audience.
  • Set clear goals and track your ad performance to optimize your campaigns and maximize your return on investment.

5. Email Marketing:

  • Build an email list by offering incentives like discounts or exclusive content.
  • Segment your email list based on customer interests and purchase history to send targeted campaigns with relevant promotions and product recommendations.
  • Personalize your emails with customer names and tailor the content to their specific needs and preferences.

Bonus Tip:

  • Offer excellent customer service: Respond promptly to inquiries, address concerns efficiently, and go the extra mile to create a positive experience for your customers. Positive word-of-mouth marketing can be a powerful driver of traffic and sales.

Remember, driving traffic to your Shopify store is an ongoing process. Be patient, experiment with different strategies, track your results, and adapt your approach as needed. By consistently implementing these tactics and providing a valuable experience for your customers, you’ll be well on your way to building a thriving online business.

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Benefits of Shopify

Shopify boasts a plethora of benefits for aspiring and established online business owners alike, making it a top contender in the e-commerce platform sphere. Here’s a breakdown of its key advantages:

For Beginners:

  • Effortless Setup: The drag-and-drop interface and intuitive platform eliminate the need for coding knowledge, making it easy for anyone to build a beautiful and functional online store.
  • Abundant Resources: Extensive tutorials, webinars, and articles guide you through every step, from launching your store to managing products and orders.
  • Mobile-Friendly Management: Manage your store on the go with the Shopify mobile app, ensuring constant control and flexibility.
  • Low Startup Costs: Start with a free 14-day trial and choose a plan that fits your budget and needs. Basic plans are affordable, making it accessible for budding entrepreneurs.

For Growth-Oriented Businesses:

  • Scalability: Seamlessly adapt your store as your business grows. Shopify offers various pricing plans and accommodates high traffic volumes and large inventories.
  • Flexibility: Customize your store experience with thousands of apps and integrations, covering everything from marketing and inventory management to customer service and shipping.
  • Multi-Channel Sales: Sell across different platforms like your own store, social media, marketplaces, and physical locations with Shopify POS.
  • Powerful Marketing Tools: Built-in SEO optimization, email marketing tools, website analytics, and app integrations empower you to reach new customers and boost sales.

For All Users:

  • Security and Reliability: PCI compliance, robust infrastructure, automatic backups, and high uptime ensure secure data and a smooth customer experience.
  • Community and Support: Access comprehensive documentation, helpful customer support, and a vibrant community forum for learning and problem-solving.
  • Constant Innovation: Shopify continuously updates its platform and adds new features, ensuring your store remains competitive and cutting-edge.

Beyond the core benefits, Shopify also shines in these aspects:

  • User-friendly Product Management: Easily add, edit, and organize your products with detailed descriptions, high-quality images, and inventory tracking features.
  • Payment Gateway Variety: Offer a range of secure payment options to cater to diverse customer preferences and enhance trust.
  • Comprehensive Analytics: Gain valuable insights into your store’s performance with in-depth data on traffic, sales, customer behavior, and more.
  • Abandoned Cart Recovery: Recover lost sales by triggering automated emails reminding customers about their abandoned carts.


Making money on Shopify is an exciting and rewarding journey, but it requires dedication, continuous learning, and a commitment to delivering a fantastic customer experience. By following the tips and strategies outlined in this guide, you’ll be well on your way to building a successful online business and turning your entrepreneurial dreams into reality.

Remember, success doesn’t happen overnight. Be patient, experiment, analyze your results, and adapt your approach as needed. And, most importantly, enjoy the process! With the right mindset and tools, you can transform your Shopify store into a thriving online haven, leaving your mark on the e-commerce landscape.


How much money can I realistically make on Shopify?

Your earning potential depends on several factors, including your niche, marketing efforts, product quality, and pricing strategy. While some Shopify store owners make six figures or more, it’s important to remember that success takes time, dedication, and continuous optimization.

Do I need any special skills or experience to start a Shopify store?

Not necessarily! Shopify is designed to be user-friendly, even for beginners. You can learn the basics of setting up your store and managing products and orders through their extensive resources and tutorials. However, learning about marketing, e-commerce best practices, and customer service can help you achieve better results.

What are the biggest challenges beginners face when starting a Shopify store?

Driving traffic: Getting people to discover your store can be a hurdle, especially in the beginning. You’ll need to invest in marketing efforts like social media, SEO, and paid advertising.
Understanding the market: Choosing the right products and selling them at competitive prices requires research and knowledge of your target audience.
Managing logistics and customer service: Ensuring smooth order fulfillment, timely responses, and excellent customer service can be demanding, especially as your store grows.

How can I get help and support for my Shopify store?

Shopify offers a wealth of resources, including tutorials, webinars, and a forum. You can also find helpful communities and mentors online, or hire a Shopify expert for personalized guidance. Remember, don’t be afraid to ask for help!


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